Studiengänge
Studiengang Details

MA Marketing

Fact sheet

Graduation
Master, Master of Arts

Taught language
Englisch

Specialization
Wirtschaftswissenschaften

Program Emphasis
Marketing

Course options
Vollzeit Studium

This programme is based on contemporary theory and case material which is challenging and innovative. Our academics have expertise in cutting edge consumer and culture industry research. You will gain an in-depth and critical understanding of a world increasingly defined by a culture of consumerism, and the role played by marketing activities in building strong customer relationships and business opportunities

Core courses:

  • Marketing – A Critical Introduction
  • Consumers and Brands
  • Research Methods
  • Marketing Dissertation
Elective courses:

  • Services Marketing
  • Arts Marketing
  • Marketing Ethics
  • Sports Marketing
  • Business to Business Marketing
  • Not-for-Profit and Public Sectors Marketing
  • Digital Media Marketing
  • Marketing Communications
  • Consumption, Markets and Culture
  • Marketing, Society and Technology

Requirements / Application

First degree - UK Upper Second Class Honours degree (2:1) or equivalent.

Alternative entry requirements - Relevant professional qualifications and relevant experience in an associated area will be considered.

English language requirements - IELTS and TOEFL scores for non-native English speaking applicants.

Tuition / Fees

Please visit our website for further information about Fees and Funding.

Duration of study

1 year full-time (September to September)

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