Studiengang Details

BA (Hons) Global Management – pathway in Global Marketing Management

Fact sheet

Bachelor, BA

Taught language

Business and Economics

Program Emphasis

Course options
Vollzeit Studium


External Relations
Regent's University London
Inner Circle
Regent’s Park
The BA (Hons) Global Management with pathways degree is carefully structured to offer you an integrated and holistic approach to management studies. It builds your skills across five complementary areas of business practice, after which you follow a specialist pathway.
The Global Marketing Management pathway focuses on every aspect of marketing, from the research phase to the product, from identifying customers to creating a promotional campaign, from sales forecasts to marketing strategy.
We examine marketing from a global perspective - combining theory with practice while keeping a strong customer orientation. You will also develop the knowledge and skills base to have foresight into the further development of the subject.

Why should I choose this programme?
A market is defined by what individual people need, want or desire. The key to effective marketing and business success is understanding and responding to what your customers tell you. The Global Marketing Management pathway explores contemporary marketing strategy and practice, tapping into the latest developments in the global marketplace.

Key skills, aims and objectives

  • Wide-ranging marketing skills, including the ability to identify marketing objectives within a global market and their impact on business operations
  • The ability to manage marketing policy, structure and implementation within a business context
  • Research and analytical skills
  • Strategic management and decision-making skills
  • Communications skills and the ability to propose and manage marketing communications
  • Operational skills: the ability to manage commercial retailing and distribution functions

Program Emphasis

You will be asked to indicate your preferred specialist pathway at the point of application. However, you have until the end of Term 3 to change your choice of pathway, should you wish to do so.
In Terms 1-3 you will take the same core classes essential to the Global Business Management degree. These modules focus on the acquisition of broad knowledge, and include classes that relate to all five specialist pathways.
From Term 4 onwards, you will be on your chosen pathway, studying a range of core and specialist modules.
In your final year, in addition to your pathway modules, you will have the choice of a wide range of elective modules.

Gateway programme

In Term 4 there is an opportunity to undertake a period of study abroad.

Work placement option

In Term 5 and 6, you can choose to undertake a work placement*, adding another year to your studies. Such experience offers you the chance to apply your learning in a real work setting and is highly valued by potential future employers.
Our specialist careers advisers will help you in finding a work placement linked to your chosen pathway and support you throughout your placement.
The experience you gain during your placement will feed directly into the Research Project that you complete in the final year of the programme.

*This is a new option which is subject to approval. First placements will take place in 2015. Students undertaking a work placement cannot also participate in the Gateway Programme.

Requirements / Application

  • Students must have a minimum of three passes at GCE A-level at grade C or above, and five passes at GCSE/IGCSE level at grade C or above, including English and Maths. We also accept equivalent qualifications.
  • For those applicants whose mother tongue is not English, we require proof of English ability. This requirement may be waived if the last three years of the student's education were in English.
How to apply
Applying to study at RUL is a quick and easy process. We accept direct applications, have no formal application deadlines and there is no application fee.

You can apply in the following ways:

  • Apply online
  • Apply directly to us using the application form available on our website
  • Apply through UCAS at:
You must also provide additional supporting documents.

For more information about entry requirements, application process, please refer to the BA (Hons) Global Management – pathway in Global Marketing Management programme page

Important Dates

Regent’s operates a rolling admissions policy and accepts applications year-round. The BA (Hons) Global Management – pathway in Global Marketing Management programme begins in January and September.

Tuition / Fees

All students pay the same fee regardless of nationality.

Fees Spring 2017
Annual tuition fee: £15,650
Registration fee: £250
Non-EU advance deposit: £750

Fees Autumn 2017
Annual tuition fee: £15,950
Registration fee: £250
Non-EU advance deposit: £2,000

Financial Aid

Regent's offers a number of scholarships and bursaries to help with the cost of tuition fees. You can also apply for external loans, sponsorship, or other funding opportunities to help finance your studies.

Funding opportunities include:

Student Finance England
Loans and grants for a first degree for UK residents and EU nationals.

Merit-Based Award
A scholarship of up to 50% of your tuition fees, awarded to students with strong academic achievements and potential.

Each year the University offers a number of means tested bursaries for full-time study on undergraduate programmes to UK nationals and residents.

Visit our scholarships, bursaries and funding page for further information.


  • Regent’s currently has 4,500 students; 3,300 undergraduate and 1,200 postgraduate.
  • 142 nationalities represented amongst students.
  • 10,300 Regent’s alumni in 145 countries across the world.
  • 15:1 ratio of students to academic staff.
  • 160 partner institutions in 28 countries worldwide.
  • More than 300 Regent’s students take part in exchange programmes each year.
  • 9 different languages available to study in addition to English.

Duration of study

3 years, full time

Career Perspective

The Global Marketing Management pathway will provide you with the insight needed to identify marketing opportunities and the ability to develop appropriate strategies to put them into action. Marketing roles exist in diverse organisations ranging from small and medium enterprises to global corporations, government or non-governmental organisations.
Your broad understanding of marketing as a profession will make you a highly desirable employee in marketing roles across diverse employment fields including media, finance, retail, health care, education and research and development.

Our Careers & Business Relations team offers a wealth of information, advice and guidance to help you make the right decisions for your future:

  • Personalised careers guidance
  • Career-coaching sessions
  • Advice and support with starting your own business
  • Employability skills workshops
  • A series of employer and industry events throughout the year

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