This degree will equip you with essential knowledge and skills for all stages of the events management process, from conceptualising and planning projects, through venue selection, budgeting and marketing, to design, staging, and operations management.
The relationships between states, international institutions, international non-governmental organisations (INGOs) and non-state operators are explored and analysed extensively.
You will take an interdisciplinary approach to your studies, integrating historical examples and theories from areas such as international relations, international political economy, sociology, psychology and history.
The programme is structured into four themes
• Event Operations
• Business and Management
• Special Studies for Events Managers
Throughout your studies you will explore how each of these themes will influence the future of marketing. You will gain a deep understanding of digital marketing strategy, planning and control as well as quantitative analytics skills that will enable you to conduct your own data analysis and confidently evaluate analysis done by others.
It is unique in the UK as it focuses on the ‘downstream’ side of the industry - the management of trade in oil and gas products.
You will explore the process of trade in oil and gas from the perspectives of both buyer and seller and develop the practical problem-solving skills needed for success in a growth industry.