Abschluss: Master Studienart: Vollzeit Sprache: Englisch Fachrichtung: Wirtschaftswissenschaften Studienschwerpunkte Marketing Programme DirectorDr Lisa Harris There are many examples of how marketing analytics work in practice such as: the use of loyalty cards to electronically observe consumers, the use of geodemographic information systems to map out consumer behaviour, customer relationship management systems and the operational data of e-commerce that describe and model consumer behaviour, and the use of data-mining techniques to uncover new meaning in the relationship between marketers and their consumers. All of these developments have created a need for marketing professionals to engage with these approaches and systems.
Programme Structure
Full-time study on our MSc programmes follows a schedule of half-day teaching blocks. A single module, for example, will be taught over six half-days, usually the same half-day each week e.g. six consecutive Monday mornings and half modules are taught over three half-days. Module teaching blocks will be scheduled on different half-days so that students will study several modules during the same period .
Teaching takes place during the autumn, spring and summer terms with a few modules scheduled for evenings and the Easter vacation. These will usually be the optional modules but this is not guaranteed. Formal examinations take place in January and May/June each year at the end of each semester. If you pass the module assessments to a satisfactory standard you are permitted to continue work until September leading to the submission of an MSc dissertation.
Voraussetzungen / Zulassung
If you wish to apply to one of the School's full-time MSc programmes you should complete a University of Southampton application form and return it to the Academic Registrar. You can fill out the form online or download an application pack.
Wichtige Termine
Start date: early October
Kosten / Gebühren
Fees for 2013/14:
Full-time only: UK/EU £8000 (International £14950)
Dauer des Studiums
1 year
Karriereaussichten
- Marketing
- Academia
- Analyst roles in defence
- Government
- Transport
- Health
- Retail and manufacturing industries
- Consultancy and general management |
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