Studiengang Details

MSc Digital Marketing & Analytics

Fact sheet

Master, MSc

Taught language


Program Emphasis
Management, Marketing, Medien und Kommunikationsmanagement, Strategy

Course options
Vollzeit Studium


External Relations
Regent's University London
Inner Circle
Regent’s Park
Digital marketing and analytics are changing the face of marketing. This programme examines their impact in four main areas - social media marketing; big data; cloud computing; and mobile marketing.

Throughout your studies you will explore how each of these themes will influence the future of marketing. You will gain a deep understanding of digital marketing strategy, planning and control as well as quantitative analytics skills that will enable you to conduct your own data analysis and confidently evaluate analysis done by others.

You will graduate from this programme with the skills needed to be an effective marketing manager in a rapidly changing, competitive marketing environment where digital and analytics play a central role.

Why should I choose this programme?
Web analytics, big data, social media and content marketing are the most difficult skills to recruit for and are key marketing trends for the future.

Digital and analytics understanding is increasingly essential in professions such as marketing.

This programme goes further than traditional marketing degrees by directly addressing the current marketing technology skills gap. You will graduate with not only creative marketing skills, but also digital analytical and social media skills, significantly enhancing your career prospects.

Key skills, aims and objectives

  • Digital marketing management
  • Social media marketing
  • Marketing data analysis
  • Cloud computing
  • Mobile marketing

Program Emphasis


Term 1
The Evolution of Marketing Management
IT Trends for Marketing
Digital Marketing Communications & Analytics (Part One)
Research Methods (Part One)

Term 2
Understanding the Digital Consumer
Social Media Marketing & Analytics
Digital Marketing Communications & Analytics (Part Two)
Research Methods (Part Two)

Term 3
Dissertation OR Consultancy Project


Subject to validation

Requirements / Application

We require a minimum of a lower second class (2:2) UK Honours undergraduate degree, in any discipline, from a recognised institution. We also accept other equivalent qualifications.

For those applicants whose mother tongue is not English, we require proof of English proficiency.

How to apply
Applying to study at RUL is a quick and easy process. We accept direct applications, have no formal application deadlines and there is no application fee.

You can apply in the following ways:

  • Apply online
  • Apply directly to us using the application form available on our website
You must also provide additional supporting documents.

For more information about entry requirements, application process, please refer to the MSc. Digital Marketing & Analytics programme page.

Important Dates

Regent’s operates a rolling admissions policy and accepts applications year-round. The MSc Digital Marketing & Analytics programme begins in September and January.

Tuition / Fees

Fees September 2017

Full tuition fee: £17,300
Home/EU advance deposit: £500 (non-refundable)
Non-EU advance deposit: £4,000 (non-refundable)

Financial Aid

Merit-Based Award
A scholarship of up to 50% of your tuition fees, awarded to students with strong academic achievements and potential.


  • Regent’s currently has 4,500 students; 3,300 undergraduate and 1,200 postgraduate.
  • 142 nationalities represented amongst students.
  • 10,300 Regent’s alumni in 145 countries across the world.
  • 15:1 ratio of students to academic staff.
  • 160 partner institutions in 28 countries worldwide.
  • More than 300 Regent’s students take part in exchange programmes each year.
  • 9 different languages available to study in addition to English.

Duration of study

There are two entry points a year in January and September.
The first start date is in September 2014.

If you begin your studies in September, the course will take approximately 12 months to complete. If you start in January, it will take approximately 16 months.

Career Perspective

There is a significant skills gap in the marketing industry which is in desperate need of people who have not only marketing knowledge, but also digital, analytical and social media expertise.

Graduates of this programme will have highly sought-after skills that are attractive to marketing employers, both agency and client-side. You will be able to take advantage of the opportunities available in the sector and apply your skills to a wide range of different roles.

Our Careers & Business Relations team offers a wealth of information, advice and guidance to help you make the right decisions for your future:

  • Personalised careers guidance
  • Career-coaching sessions
  • Advice and support with starting your own business
  • Employability skills workshops
  • A series of employer and industry events throughout the year

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