Studiengänge
Studiengang Details

Marketing Psychology - postgraduate

Fact sheet

Graduation
Master, Master of Science (M.Sc.)

Taught language
Englisch

Specialization
Business & Management

Program Emphasis
Wirtschaftspsychologie

Course options
Vollzeit Studium

Our MSc Marketing Psychology is designed to develop tomorrow’s brand strategists, senior brand managers and senior market researchers. We achieve this by bringing together two related disciplines for which Regent’s is internationally renowned: psychology and marketing.

This programme will equip you with the skills and knowledge to understand present trends and predict the future.

We aim to develop your intellectual integrity, critical thinking, and your advanced research skills, so that you enter your chosen profession as a marketing and branding expert with abilities that are usually associated with an advanced science education.

Encompassing new disciplines such as digital anthropology, behavioural economics and neuro-marketing, our programme will position you at the forefront of your industry. You will explore social change, emerging debates and cutting-edge theories, examining brands as psychological and cultural objects.

Although the programme is focused on key areas of marketing psychology, the scope is broad: you will graduate with a number of key transferable skills, giving you the flexibility to choose from a range of high-level career options.

Program Emphasis

Modules
Modules are subject to validation.

Core modules
  • Brands, Ads and Aspirations
  • Cross-Cultural Aspects of Marketing Psychology
  • Entrepreneurial Marketing Strategy
  • Individual Marketing (B2I)
  • Psychology of Consumer Behaviour
  • Research Methods
  • Professional Practice (Placement)
  • Dissertation
In addition, you will choose one of the following optional modules:
  • Leadership, Engagement and Motivation
  • Marketing Communications
* Module descriptions will be available shortly.

Requirements / Application

Academic requirements

We require a minimum of a lower-second class (2:2) UK honours undergraduate degree in marketing, psychology or business or its international equivalent from a recognised institution, and an IELTS Level 6.5 (all elements at a minimum of 6.0). Other equivalent international qualifications as recommended by the National Academic Recognition Information Centre (NARIC) will be accepted. If you are unsure as to the comparability of your qualification, please contact us.

Exceptional Entry
We also welcome applications from candidates who do not meet the essential entry criteria outlined above. In order to be accepted for exceptional entry, you must:
  • A 2:2 degree in any subject and two years' relevant work experience in an organisational setting OR a relevant professional qualification (e.g. MCIM) and three years' relevant work experience
  • Provide a 1000-word personal statement outlining your reasons for applying, and how your previous experience is of relevance to the programme you are applying for
  • Be prepared to attend an interview with the Postgraduate Admissions Panel
Please contact us for further information on applying through this route.

English requirements

Students who require an international student visa to study in the UK and whose native language is not English, are also be required to meet specific grade requirements and conditions of study as stipulated by the UK Visas and Immigration (UKVI). Please check their website for current information: www.gov.uk/government/organisations/uk-visas-and-immigration

On-campus diagnostic test

If you live in London, or are able to visit us, we can offer you a free English diagnostic test.

This test is offered through Regent's Institute of Languages & Culture and should be arranged in advance. Please note, this is a diagnostic test for Regent’s University London only.

Tuition / Fees

Tuition fees are set for the University’s financial year which runs from 1 August to 31 July.

Fees September 2017

Annual tuition fee: £17,300
Home/EU advance deposit: £500 (non-refundable)
Non-EU advance deposit: £4,000 (non-refundable)

Financial Aid

Possible scholarships Regent's University London

Duration of study

On the MSc Marketing Psychology you undertake three terms of study, each of which comprises 60 credits, with 180 credits in total.

The programme comprises core modules in the first and second semester, with a choice of two optional modules in the third semester.

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