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Studiengang Details

Turning great ideas into reality.

Have you woken up recently thinking, "I want to drive change!" or “I want to be a digital pioneer in my company!” or “I want to use digitization to contribute something meaningful to our society”? Digitization, artificial intelligence, and robotics impact every industry in disruptive ways and fundamentally change how we work. At the same time, these technologies offer many opportunities to develop new business areas. Managers and employees are confronted with the need for training and continuous learning. After all, managing these disruptive technologies is the key to a company's success. If you want to shape digitization actively, you are in good hands with us.

In the Executive MBA "Innovation, Digitalization & Entrepreneurship, IDEa", we focus on entrepreneurial leadership and innovation management with a focus on new technologies. You will acquire crucial know-how and helpful methods for developing new business models, designing and organizing innovation processes, and financing and marketing innovations. At the same time, we focus on our students' personal and social skills, develop leadership skills, and work on transferring what they have learned into practice. If you have a great idea and finally want to realize it, want to drive change in your company, or want to shape digitization, the IDEa Program should be your choice. We accompany people who want to get things moving.