Master of Science Business Management Specializing in Digital Innovation & Business Transformation (Online)
Fact sheet
Graduation
Master, MBA
Taught language
Englisch
Specialization
Business Management, Management
Program Emphasis
Business Transformation, Digital Innovation
Course options
Online-Fernstudium
In today’s digital era, effective content delivery across all channels is essential. Steinbeis University - Schools of Next Practices’ Digital Marketing degree equips you to harness digital channels professionally, transforming your company’s offerings into future success stories.
This program focuses on a data-driven marketing strategy, teaching you to adeptly execute omnichannel concepts and precise targeting. You’ll enhance marketing campaign efficiency through clever automation, establish inbound marketing strategies to make your company a sought-after hub, and gather valuable feedback from online platforms to monitor audience expectations and experiences. You will master a data-driven marketing strategy, implement inbound marketing, and optimize campaign efficiency through automation and personalization. A well-crafted content marketing strategy ensures that you can effectively navigate the diverse landscape of digital marketing and leverage online platforms to your advantage.
This program focuses on a data-driven marketing strategy, teaching you to adeptly execute omnichannel concepts and precise targeting. You’ll enhance marketing campaign efficiency through clever automation, establish inbound marketing strategies to make your company a sought-after hub, and gather valuable feedback from online platforms to monitor audience expectations and experiences. You will master a data-driven marketing strategy, implement inbound marketing, and optimize campaign efficiency through automation and personalization. A well-crafted content marketing strategy ensures that you can effectively navigate the diverse landscape of digital marketing and leverage online platforms to your advantage.
Requirements / Application
- A 3-4 years bachelor’s degree with 2 years of work experience OR a 2 years bachelor’s degree with 7 years of work experience OR successfully completed High School education with an additional 10 years of work experience and S-Next university entrance test.
- EN proficiency (IELTS 6.0/PTE – 56/TOEFL – 80/Duolingo – 100/Cambridge Advanced or Proficiency).
- Submitted the complete application documents, such as an updated CV, an official copy of your university certificate and academic transcript, as well as work experience certificates
Important Dates
Tuition / Fees
€ 2,235 per Semester
Total € 8,940.00
Duration of study
Career Perspective
- Digital Transformation Consultant.
- Innovation Manager.
- Business Analyst.
- Digital Project Manager.
- IT Strategist.
- E-commerce Manager.
