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Steinbeis University’s Data Analytics & AI specialization equips you to be a digital transformation leader. Learn to integrate AI and machine learning into your business strategy, fostering a data-driven culture and setting your company apart in the competitive tech landscape.

This master's in Business Management, specializing in Data Analytics and AI, teaches the integration of data insights into business strategies. You’ll gain comprehensive knowledge in data technology, applications, and strategies for data-driven decision-making. The program enhances your understanding of corporate functions and equips you with tools for complex management challenges. It prepares you for roles in business intelligence, analytics, consulting, and operations management, emphasizing the importance of accurate, data-backed insights in the modern business environment.