Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth
Autor
Renee Mauborgne, W. Chan Kim
Gebundene Ausgabe
Erschienen / Verlag
2017-09-21 Macmillan
Beschreibung
Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth
Gebundenes Buch
Blue Ocean Shift is the essential follow-up to the classic 3.5-million-copy global bestseller Blue Ocean Strategy, showing managers step by step how they can move their organizations from the red ocean (crowded with competition) to the blue ocean (uncontested market space).
