Bringing Technology to Market - Module 1
Beschreibung
Global markets are turbulent and their competitive landscapes are
continually changing. New customer segments, low-cost competitors, new
technologies, and innovative business models demand that suppliers
adjust their market approaches to changing conditions.
Similarly, managers responsible for a product and/or region have to
know how to tailor services and product offerings to profit from
developments. They have to generate competitive market strategies and
establish the means for their implementation. This includes gaining
support within their corporations and motivating their teams to excel in
the global environment.
The English language program “Bringing Technology to Market”
(BTM) has been designed to provide managers in technology-driven B2B
markets with the knowledge and concepts they need to develop growth
plans and mitigate risk. Responding to the demands of the global
business world, the three program modules will comprise an international
group of participants and be run in the three major business regions of
the United States, China, and Europe.
Scholarship Opportunities
To
promote the role of women in global B2B business, ESMT Executive
Education awards one scholarship with a value of €5,000 to exceptionally
qualified and talented candidates. Please contact the BTM Program
Director, Olaf Plötner, for more information.
Target audience
Participants with a leading position in technology-driven, globally
active B2B companies who are responsible for generating profitable
business
Key benefits
- right understanding, concepts, and tools for improving revenue generation in the global market
- formation of international network of peers
Key topics
- Tackling low-cost competition on global B2B markets
- Developing innovative business models
- Turning complex services into a profitable business
- Developing market-based controlling systems
- Optimizing decision making in sales and marketing processes
- Negotiating sales success
- Achieving sales excellence through leadership
- Handling different cultural and political frameworks
- Understanding the current drivers of market-oriented management
