WHU MSc Virtual Class Visit
Beschreibung
Join us online and experience a live MSc class - Actionable Customer Analytics with Professor Christian Schlereth
Attend a real-life lecture with our current students from the comfort of your home. Get a glimpse into our dynamic learning environment and get valuable insights into our curriculum.
Thursday, October 31, 2024, 11:30 AM - 1:00 PM CET: Prof. Dr. Christian Schlereth on the course concept, data analytics in general, and why such skills matter with the rise of artificial intelligence
Thursday, October 31, 2024, 01:45 PM - 3:00 PM CET: Michael Horn on the business background and data briefing of this year’s XING Premium challenge
About the Class:
Actionable customer analytics is about making data-informed business decisions. Managers navigate complex scenarios, weighing alternatives to foster business intelligence and deeper customer insights. This master course delves into the most powerful data analysis techniques. However, the focus is not on the methods alone but on translating the results into recommendations for management decisions.
A cornerstone of this course is the real-life challenge. In collaboration with a business partner, we introduce students to one of the partner's marketing issues and provide them with corresponding (real) business data. Students must then apply the lecture-taught methods to address this challenge.
In this first lecture, students will be introduced to the course concept, which consists of a well-balanced mixture of the real-life challenge, in-class lectures, digital learning units on analytical software use, and team coaching sessions. Then, students will be introduced to the different types of decision-making, how data analytics supports such tasks, and how current developments in AI (e.g., ChatGPT) are affecting the need for data analytical skills. Finally, Michael Horn, Head of Analytics at XING, will brief the students on the business background of this year’s challenge and the data provided.
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