WHU MSc Virtual Class Visit: Luxury Brand Management
Beschreibung
Discover the WHU Master of Science Programs
Join us online and experience a live MSc class session on Luxury Brand Management with Professor Tim Brexendorf
Attend a real-life lecture with our current students from the comfort of your home. Get a glimpse into our dynamic learning environment and get valuable insights into our curriculum.
The open class is the second session of Luxury Brand Management, an elective for the Master in Management, Master in International Business, and Master in Entrepreneurship Programs.
About the Class:
Luxury brand management is designed to provide students an understanding of the fundamentals of luxury and to introduce them to the principles of luxury brand management.
In times of consumer shifts, digitalization, global competition, and the rise of new business models in the luxury industry, it’s more than ever vital for luxury brands to permanently create desire.
In this lecture, we aim to better understand the luxury consumer and discuss the concept of luxury brand identity.
Register now
