Studiengang Details

Luxury Management, M.Sc. (Vollzeit)

Fact sheet

Master, Master of Science (M.Sc.)

Taught language


Program Emphasis
Luxury Management, Management, Marketing, Sales / Vertrieb, Strategy

Course options
Full-time study

Köln, München


Contact person
Allgemeine Studienberatung
The luxury sector is booming. Whether it’s personal luxury goods, luxury tourist purchases, cars, wine and spirits, or beauty, make up and fragrances, there is an increasing demand for excellence and quality. A new generation is at the forefront of social and cultural change, with strong desire for lives experiences and a search for meaning, so luxury brands must focus on creativity and innovation to enhance their relevance to consumers.

The goal of this Master’s program is to equip you with skills based on both academic fundamentals and practical experience, provide you with a broad view of the luxury sector, and thus give you the know-how that will make you the managers of tomorrow.

Program Emphasis

While studying for your Master’s degree in Luxury Management (M.Sc.), you will delve deeper each semester into the luxury industry, luxury brands, and luxury products, acquiring ever-increasing know-how. A variety of important topics await you, such as:

  • Luxury Management: You will gain a broad understanding of what makes luxury brands, luxury products, and luxury services different, and learn how to position, market, sell, and strategically manage them.
  • Management Principles in a Luxury Context: You will acquire in-depth knowledge of marketing, finance, and compliance, which are particularly relevant when working with brands in the luxury sector.
  • Advanced Management Essentials: You will acquire critical leadership-oriented management skills to lead projects and teams and to manage companies in a future-oriented and agile manner.
  • Intercultural & Language Skills: Students without German language proficiency will build up their skills in curricular German courses in the first and second semesters. If you are already proficient in German, you will prepare yourself for a global environment in the Intercultural Competence module and develop your linguistic skills in a further foreign language.
  • Research Methods & Empirical Skills: As a Master of Science, this program has a profound scientific foundation. You will learn to appreciate how research informs business-related decisions and acquire a portfolio of specific methods to gather and analyze your data.

Requirements / Application

To be admitted to the Master’s study program in Luxury Management (M.Sc.) at Hochschule Fresenius, you need to fulfil the following requirements:

  • You must have completed a Bachelor’s study program with at least 180 credit points.
  • In your Bachelor’s degree, you must have gained 60 credit points in the fields of business or economics.
  • Your English language skills must be equivalent to Level B2 of the European Framework of Reference for Languages.
You haven’t completed your Bachelor’s degree yet? At Hochschule Fresenius, you can start your Master’s program and finish your Bachelor’s program at the same time, provided you have attained at least 80 percent of the credit points by the time of enrollment. In addition, Bachelor’s students at Hochschule Fresenius will only pay the monthly Master’s tuition fees when starting the Master’s program.

Important Dates

Program start: Winter semester
Application time: possible all year round

Tuition / Fees

880,00 € monthly + 70,00 € per month (non-EU)
Registration fee: 595,00 €

Duration of study

4 Semester

Career Perspective

The international, practice-oriented Master’s program in Luxury Management (M.Sc.) provides you with specialized management skills in the luxury industry and combines them with comprehensive knowledge of marketing, sales, and strategies for luxury brands and products. After completing your Master’s degree, you will have everything you need to start a successful career in the luxury sector. Find out more here about the opportunities that await you.

During the Master’s program in Luxury Management (M.Sc.), you will acquire a broad portfolio of marketing tools and learn to apply them to create a coherent, tailored marketing mix for luxury brands, goods, and services. You will gain an understanding of how to influence the product and service development process from both a financial and strategic perspective. You will also learn how to define the diverse nature of the luxury sector and specialize within a particular product category by applying general knowledge to the relevant, and unique, luxury context.

By the time you graduate, you will have the know-how to launch a successful career with companies in all luxury sectors or other organizations and institutions. The program prepares you for many roles, including:

  • Product manager
  • Brand manager
  • Retail buyer
  • PR manager
  • Sales force manager
  • Key account manager
  • Category manager
  • Sales representative
  • Communication manager
  • E-retail manager
Master’s graduates also have the option of pursuing a doctorate.

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