M.Sc. Digital Innovation & Business Transformation (online)
Fact sheet
Graduation
Master, Master of Science (M.Sc.)
Taught language
Englisch
Specialization
Business Management
Program Emphasis
Business Transformation, Digital Innovation
Course options
Online-Fernstudium
In today’s digital era, effective content delivery across all channels is essential. Steinbeis University - Schools of Next Practices’ Digital Marketing degree equips you to harness digital channels professionally, transforming your company’s offerings into future success stories.
This program focuses on a data-driven marketing strategy, teaching you to adeptly execute omnichannel concepts and precise targeting. You’ll enhance marketing campaign efficiency through clever automation, establish inbound marketing strategies to make your company a sought-after hub, and gather valuable feedback from online platforms to monitor audience expectations and experiences. You will master a data-driven marketing strategy, implement inbound marketing, and optimize campaign efficiency through automation and personalization. A well-crafted content marketing strategy ensures that you can effectively navigate the diverse landscape of digital marketing and leverage online platforms to your advantage.
This program focuses on a data-driven marketing strategy, teaching you to adeptly execute omnichannel concepts and precise targeting. You’ll enhance marketing campaign efficiency through clever automation, establish inbound marketing strategies to make your company a sought-after hub, and gather valuable feedback from online platforms to monitor audience expectations and experiences. You will master a data-driven marketing strategy, implement inbound marketing, and optimize campaign efficiency through automation and personalization. A well-crafted content marketing strategy ensures that you can effectively navigate the diverse landscape of digital marketing and leverage online platforms to your advantage.
Requirements / Application
- A bachelor’s degree or equivalent
- Depending on the student’s area of study during your Bachelor, Pre-Master preparation modules may be required
- EN proficiency (IELTS 6.0 / PTE – 56/ TOEFL – 80/Duolingo – 100/ Cambridge Advanced or Proficiency)
- Submitted the complete application documents, such as an:
- updated CV
- an official copy of your university certificate
- an academic transcript
Tuition / Fees
€ 2,235 per Semester
Total € 8,940.00
excl. one-time €250 Admission Fee + €250 Examination Fee
Duration of study
Career Perspective
- Digital Transformation Consultant
- Innovation Manager
- Business Analyst
- Digital Project Manager
- IT Strategist
- E-commerce Manager
