Customer-Focused Innovation and Marketing (Certificate Course)
Fact sheet
Graduation
Zertifikat
Taught language
Englisch
Specialization
General Management
Program Emphasis
Innovation, Marketing
Course options
Certificate program
Locations
Mannheim
Contact
Contact person
MBS Open Courses & Certificates Team
MBS Open Courses & Certificates Team
Innovate With Your Customers’ Needs in Mind
This course is designed for young professionals and junior managers seeking insights in marketing and innovation from a strategic customer-focused perspective. You will dive into business model innovation and value propositions and get to know concrete tools to conduct customer-driven innovation. By the end of the program, you will understand the intersection between marketing and strategy, as well as how to align strategic decisions with customer needs and drive impactful change.
This course is designed for young professionals and junior managers seeking insights in marketing and innovation from a strategic customer-focused perspective. You will dive into business model innovation and value propositions and get to know concrete tools to conduct customer-driven innovation. By the end of the program, you will understand the intersection between marketing and strategy, as well as how to align strategic decisions with customer needs and drive impactful change.
Program Emphasis
- When is marketing strategy? The role of customer focus
- Segmentation and personas
- Value proposition canvas
- Business modelling with a customer focus
- Customer centricity through customer journey mapping and customer experience management
- Essential marketing tools: brand management, communication, and pricing strategies
- Definition of innovation and innovation strategy
- Exploring the innovation process
- Open innovation and customer integration
- Customer-driven approaches to innovation
- Specifics on innovation marketing
Requirements / Application
Tuition / Fees
Early-bird offer €2,400
