BSc Business (Management of AI in E-commerce & Retail Marketing)
Fact sheet
Graduation
Bachelor, Bachelor of Science (B.Sc.)
Taught language
Englisch
Specialization
Business
Program Emphasis
Artificial Intelligence, E-Commerce, Management, Marketing
Course options
Hybrid, full-online, full-time study
Locations
Brussels, Luxembourg
Contact
Contact person
UBI Business School - Brussels campus
UBI Business School - Brussels campus
Address
Rue de Namur 48
1000 Bruxelles
Rue de Namur 48
1000 Bruxelles
Contact
Contact person
UBI Business School – Luxembourg campus
UBI Business School – Luxembourg campus
Address
Château de Wiltz L-9516 Wiltz
Luxembourg RCS No.: F9357
Château de Wiltz L-9516 Wiltz
Luxembourg RCS No.: F9357
This programme explores the strategic role of AI in transforming e-commerce and retail marketing by equipping students with practical skills and insights to innovate, optimise the Digital Shelf, enhance customer engagement, and drive sustainable growth. It fosters critical thinking to help students make informed decisions on key sales and marketing challenges, leveraging consumer behavior insights in an AI-driven digital economy.Accreditation
Requirements / Application
- A secondary school/high school diploma with evidence of a background in Mathematics
- Proof of command of the English language, usually IELTS (6.0) or TOEFL iBT (72) results.
Important Dates
Next Application DeadlinesSpring 2026
EEA & Online: March 2nd, 2026
Visa Students: January 15th, 2026
Autumn 2026 Early Birds (*) All BSc & MSc programmes:
EEA & Online: June 15th, 2026
Visa Students: March 30th, 2026
Non-Early Birds
EEA & Online: September 15th, 2026
Visa Students: July 7th, 2026
MBA:
Five starting dates: September, November, February, April, and June.
(*) Early bird (5% additional fee reduction)
Tuition / Fees
EUR 11,890 per academic year for non-EEA citizens
Financial Aid
Duration of study
Participants
- Our programme prepares students with the intellectual, analytical, critical and employability skills needed to succeed as managers and leaders in careers across different sectors.
- Students are expected to embrace the opportunities that globalisation, business & tech bring, as well as the changes in the business environment that they are creating.









