Studiengangsuche
Studiengang Details

  1. Home
  2. Business Schools
  3. Studiengangsuche
  4. Studiengang Details
  • Hochschule Aalen - Fakultät Wirtschaft und Gesundheit

Marketing and Artificial Intelligence, M.A.

Fact sheet

Graduation
Master, Master of Arts (M.A.)

Taught language
Englisch

Specialization
Betriebswirtschaft & Management

Program Emphasis
Artificial Intelligence, Marketing

Course options
Full-time study

Locations
Aalen

MAI is a scientific master program, which addresses current issues of business and equips the students to enter the managerial track in the field of marketing and Artificial Intelligence and beyond. Therefore, a wide range of subjects are incorporated, covering current challenges and opportunities of the business world such as digitization. The lectures are characterized by project-based work in small groups and are given in English language. At MAI you can expect an interactive teaching style.

What do you need to know about the MAI program?

  • The program offers integrated insight from current research findings and current real-world concerns of managers.
  • The faculty members have worked and have been trained at some of the best firms and universities of the world. This background shapes the classroom experience: theory is tested against praxis and praxis is improved based on theory.
  • Class sizes are small so that discussions, supervision of projects and active learning can be encouraged and easily realized.
  • English is the language of instruction. The lectures and assignments are held in English. Students will understand and analyze data from Anglo-Saxon journals and use English at professional and academic level.

Requirements / Application

  • A university degree qualifying to enter a profession in a related Department / Division, e.g. Marketing, Business Information Systems, Economics or Marketing.
  • Above-average degree (minimum mark UK), grade (US) (2.5).
  • University degree with at least 210 European Credit Transfer System or at least 180 European Credit Transfer System (30 European Credit Transfer System must have been acquired in the masters/master's programme). At least half of these European Credit Transfer System credits must have been acquired in Management, Economics or Business Science subjects.
  • Very good English language skills, English proficiency: Level B2 according to CEFR. A certificate or equal (people), equivalent (credits) proof (e.g. TOEFL, TOEIC, IELTS) must be presented.

Important Dates

Application deadlines
Summer semester: 15.03.
Winter semester: 15.09.

Duration of study

3 Semesters

Career Perspective

The short answer is: there are many possibilities! With this degree, traditional and innovative career paths are open to you:

  • The traditional path will take you to a large medium-sized or global company in Marketing or Sales, depending on your technical or marketing training. But there are also new professions (e.g. Digital Marketing Manager, Marketing Data Analyst, Product Marketing Manager).
  • Innovative career paths are opening up through the development of new strategies for market research, product management, servitization process management, etc. As manufacturing companies offer new services, drive digitalization and new ownership structures for automobiles and other equipment emerge, you will find suitable jobs and career opportunities (e.g. AI Marketing Consultant, Customer Experience Manager, Marketing Automation Specilist).
  • In addition, the degree "Master of Arts" qualifies you for admission to a doctoral/PhD program (US)/master's (UK).

Participants

The MAI (Master in Marketing and Artificial Intelligence) program is designed for students who want to shape the future of marketing through the power of artificial intelligence. This program is ideal for those who are excited about combining strategic marketing knowledge with cutting-edge AI applications to gain a competitive edge in the digital marketplace.

Teile diesen Studiengang