Marketing and Artificial Intelligence, M.A.
Fact sheet
Graduation
Master, Master of Arts (M.A.)
Taught language
Englisch
Specialization
Betriebswirtschaft
Program Emphasis
Artificial Intelligence, Marketing
Course options
Full-time study
Locations
Aalen
MAI is a scientific master program, which addresses current issues of business and equips the students to enter the managerial track in the field of marketing and Artificial Intelligence and beyond. Therefore, a wide range of subjects are incorporated, covering current challenges and opportunities of the business world such as digitization. The lectures are characterized by project-based work in small groups and are given in English language. At MAI you can expect an interactive teaching style.
What do you need to know about the MAI program?
- The program offers integrated insight from current research findings and current real-world concerns of managers.
- The faculty members have worked and have been trained at some of the best firms and universities of the world. This background shapes the classroom experience: theory is tested against praxis and praxis is improved based on theory.
- Class sizes are small so that discussions, supervision of projects and active learning can be encouraged and easily realized.
- English is the language of instruction. The lectures and assignments are held in English. Students will understand and analyze data from Anglo-Saxon journals and use English at professional and academic level.
Requirements / Application
- A professionally qualifying university degree in a related field, e.g. marketing, business informatics, economics or marketing.
- Above-average degree (at least grade 2.5).
- University degree with at least 210 ECTS or with at least 180 ECTS (30 ECTS must be acquired during the Master's programme). At least half of those ECTS must have been in business or economics related fields.
- Very good English language skills: B2 level according to the Common European Framework of Reference for Languages (CEFR). A certificate or equally valid evidence has to be presented.
- Selection interview in case of implementation.
Important Dates
Winter term: Mid-January - March 15th
Duration of study
Career Perspective
1) The first path is the classic one of going into a large mid-sized or a global firm in marketing or sales department, depending on your training in technical or in marketing area. But, there are new kinds of jobs.
2) The non-traditional path is emerging in developing new strategies for marketing intelligence, product management, servitization process management, etc. As manufacturing companies move into new types of services, digitization, new ownership structures of automobiles and other gadgets, you will find that there are jobs and careers that are right for you.
