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  • Hult International Business School

Master`s in Social Media Marketing

Fact sheet

Graduation
Master, Master of Arts (M.A.)

Taught language
Englisch

Specialization
Marketing

Program Emphasis
Marketing, Social Media

Course options
Full-time study

Locations
London

Shape your future in social media marketing

In the constantly shifting landscape of social media, real impact comes from mastering the platforms, tools, and psychology behind engagement.

With Hult’s Master’s in Social Media Marketing, you'll get hands-on with the latest tech and strategy—learning how to grab attention, grow communities, and shape the conversation.

Program at a glance

bild-rechtsFrom decoding audience behavior to crafting strategy with AI and data, our future-focused curriculum will equip you to lead creative, high-impact campaigns that convert.

  • Core: Build your business acumen and social marketing expertise with courses focused on intensive skills development and continuous practical application through integrated business challenges.
  • Capstone: Collaborate on campaigns with leading companies like Expedia, Dunkin’ Donuts, Kinder, and Ferrari—connecting strategy and execution, and turning your new skills into real-world impact.
  • Electives: Go beyond the core, customizing your degree with a wide range of elective courses offered across our global campuses, sharpening your skills to align with your career ambitions.

Requirements / Application

bild-rechtsAt Hult, we want to understand who you are and what drives you. We’re looking for students who'll make an impact—not just in business, but in the world. Students who demonstrate academic achievement, passion, curiosity, leadership potential, and drive. With that in mind, we take a comprehensive approach to reviewing all information submitted with every application.

Entry requirements

  • Bachelor’s degree or equivalent
  • Proficiency in English (TOEFL/IELTS/PTE)
  • Successful application process
  • Bachelor’s degree in a business-related field, OR
  • Bachelor’s degree in any subject + one year’s relevant work experience
Apply now, and one of our enrollment advisors will be in touch to support you through the process.

Important Dates

We accept applications on a rolling basis, with priority being given to those who apply by our official application deadlines.

Starts
September 2026

Tuition / Fees

London
Program fees: 46,700 GBP
Other related student costs: 2,380 GBP

Duration of study

1 year

Career Perspective

Unlock a world of opportunities with a Master's in Social Media Marketing from Hult. Our program equips you with a versatile skillset and global perspective, opening doors to diverse and in-demand roles across industries.

  • Social Media Manager
  • Social Media Strategist
  • Community Manager
  • Content Creation
  • Influencer Marketing

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