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  • Hult International Business School

Master`s in Marketing & Analytics

Fact sheet

Graduation
Master, Master of Arts (M.A.)

Taught language
Englisch

Specialization
Marketing

Program Emphasis
Data Analytics, Marketing

Course options
Full-time study

Locations
Boston

Turn insights into action—faster

For marketers who want to turn data into impact, Hult’s STEM-designated Master’s in Marketing & Analytics puts the right tools at your fingertips.

Learn to analyze performance, predict trends, and optimize campaigns with AI and real-time data, so you can lead confident, results-driven marketing strategies.

Program at a glance

bild-rechts Our hands-on curriculum combines marketing fundamentals with AI, consumer behavior, business intelligence, and leadership to build your fluency in data and decision-making.

  • Core: Build technical and strategic marketing acumen with hands-on courses focused on intensive skills development and continuous practical application through integrated business challenges.
  • Capstone: Collaborate on campaigns with leading companies like Expedia, Dunkin’ Donuts, Kinder, and Ferrari—connecting strategy and execution, and turning your new skills into real-world impact.
  • Electives: Go beyond the core, customizing your degree with a wide range of elective courses offered across our global campuses, sharpening your skills to align with your career ambitions.

Requirements / Application

bild-rechtsAt Hult, we want to understand who you are and what drives you. We’re looking for students who'll make an impact—not just in business, but in the world. Students who demonstrate academic achievement, passion, curiosity, leadership potential, and drive. With that in mind, we take a comprehensive approach to reviewing all information submitted with every application.

Entry requirements

  • Bachelor’s degree or equivalent
  • Proficiency in English (TOEFL/IELTS/PTE)
  • Successful application process
  • Bachelor’s degree in a business-related field, OR
  • Bachelor’s degree in any subject + one year’s relevant work experience
Apply now, and one of our enrollment advisors will be in touch to support you through the process.

Important Dates

We accept applications on a rolling basis, with priority being given to those who apply by our official application deadlines.

Starts
September 2026

Tuition / Fees

Boston
Program fees: 60,500 USD
Other related student costs: 4,440 USD

Duration of study

1 year

Career Perspective

Unlock a world of opportunities with a Master's in Marketing & Analytics from Hult. Our program equips you with a versatile skillset and global perspective, opening doors to diverse and in-demand roles across industries.

  • Performance Marketing
  • Marketing Analyst
  • Marketing Data Scientist
  • Growth Marketing Manager
  • Marketing Automation Specialist
  • Paid Search Specialist

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