Bachelor of Arts in Product Innovation
Fact sheet
Graduation
Bachelor, Bachelor of Arts (B.A.)
Taught language
Deutsch, Englisch
Specialization
Management
Program Emphasis
Innovation, Management, Produktmanagement
Course options
Berufsbegleitendes Studium, full-online
Locations
Online
Designed for founders, innovators, and builders who want to turn user insight into responsible product innovation.
You might be launching your own product, managing delivery, or trying to innovate from within. This program helps you connect design, experimentation, and execution into one practical skillset for building products that matter, while staying genuinely curious about users and honest about what you find.
- Product-Driven Entrepreneurs
You want to turn a problem worth solving into a product people choose, using user research, prototyping, and fast learning loops that scale over time. - Product and Project Managers
Already coordinating delivery, but ready to go deeper? You need sharper skills in user research, experimentation, and team alignment to move from managing tasks to shaping great products. - Creative Problem-Solvers
You want to pair creativity with structure by understanding user needs and using prototyping methods to solve problems. - Purposeful Career Builders
You are finding your path, and want practical product skills, a sense of direction, and a learning model designed to challenge you and help you grow.
Program Emphasis
Great products hardly come from guesswork. As innovation accelerates, this Bachelor of Arts program equips you with evidence-based tools to research, design, and grow products. You learn to understand users deeply, turn honest insights into requirements, and prototype solutions so your ideas create real value.
- Build an Entrepreneurial and Resilient Mindset
Start by developing an understanding of the entrepreneurial mindset, what true resilience looks like in practice, and how your perspective shapes the products you build. - Learn Prototyping and Product Development
Turn insights into prototypes, then build product roadmaps that focus on the right features and create real value for users. - Innovate Businesses Sustainably
Understand the core principles of innovation, how to operationalize ideas, and how to build a culture of open collaboration. - Design for Behavior, Ethics, and Responsible Growth
Apply behavioral economics and growth thinking to create products that guide better choices and scale responsibly over time.
Requirements / Application
- Applicants must provide a secondary school leaving certificate. For those with a German certificate, including Abitur or Fachhochschulreife, the verification is done in-house. For non-German certificates, the verification is completed via a ministry check or entrance exam.
- Proof of English proficiency at a minimum B2 level is required. While certificates are preferred, this requirement can be waived if English is the applicant’s native language or if they have completed a degree program taught in English.
- Applicants must demonstrate their motivation through the application form and during the admission process.
- An admission interview is mandatory and is used to assess the applicant’s eligibility and alignment with the program.
- Applicants must be able to attend mandatory evening course discussions, which are scheduled at 6 PM CET. Accommodations for other time zones are currently limited until there is a critical mass of learners in those regions.
- Adherence to ToU’s community guidelines, which emphasize a spirit of service, is required. This is assessed during the admission process, including the interview.
- A letter of motivation must be submitted to explain the applicant’s reasons for joining the program. If an applicant has participated in a company-sponsored challenge (e.g., Deutsche Bank), they may be exempt from submitting the letter but must still demonstrate their motivation during the interview.
