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Studiengang Details

The Master in Management of CRM and Marketing Cloud is designed for those who want to build expertise in customer relationship management and cloud-based marketing. As businesses increasingly rely on digital platforms to understand, reach, and retain customers, the demand for talent that can manage CRM systems, marketing automation, and data-driven engagement strategies is growing rapidly. This programme equips students with the skills to lead customer-centric initiatives across industries.

Through hands-on experience with Salesforce CRM tools, AI-powered marketing platforms, and Microsoft technologies, students learn to manage cloud-based marketing operations and design strategies that enhance customer satisfaction and loyalty. The curriculum also includes preparation for Microsoft certifications in Azure Data and AI Fundamentals. Delivered in a flexible HyFlex format, the programme can be completed full-time or part-time, online or on campus. Students benefit from global exposure through partners like LSE, Porto Business School, and Babson College, and gain practical experience through real-world projects, internships, and the Venture Creation Lab. The degree is awarded by Middlesex University London and benefits from UBI’s 5-star ratings in Teaching, Employability, and Online Learning.