How Indian home-grown businesses outsmart the MNCs
Fachartikel 692
Fachbereich
Betriebswirtschaftslehre
Fachrichtung
Marketing/Absatz
Artikel
2019
Sprache
englisch
Beschreibung
This paper aims to focus on how home-grown Indian companies explored the potential of Indian
middle class and realized an opportunity to seize the market gap not catered by MNCs in India. Across three
distinct business contexts, the authors describe the companies’ procedures of developing segment-specific
offerings. Doing so, the authors outline novel strategies implemented by these companies to cater to specific
needs of the segments.
Stichworte
