How Indian home-grown businesses outsmart the MNCs

Fachartikel 692

Fachbereich
Betriebswirtschaftslehre
Fachrichtung
Marketing/Absatz
Artikel
2019
Sprache
englisch
Co Autoren
Swati Singh

Beschreibung

This paper aims to focus on how home-grown Indian companies explored the potential of Indian middle class and realized an opportunity to seize the market gap not catered by MNCs in India. Across three distinct business contexts, the authors describe the companies’ procedures of developing segment-specific offerings. Doing so, the authors outline novel strategies implemented by these companies to cater to specific needs of the segments.

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