Fachartikel
Exploring the Interaction Structure of Weblogs

Exploring the Interaction Structure of Weblogs

Weblogs (short blogs) are fundamentally changing our way of communication, a phenomenon which has led to the creation of a new type of social interaction. One interesting feature of this virtual communication is that it provides reference to other blogs by setting hyperlinks in the course of dialog.
In this study, we combine different approaches of crawling blogs and subsequently use social network analysis to uncover the blog structure. We introduce quantitative assessments of the revealed structure and highlight the relevance for direct marketing communication.