Prof. Dr. rer. pol. Klaus-Peter Wiedmann

Professor - aktiv

Prof. Dr. rer. pol. Klaus-Peter Wiedmann
Position / Amtsbezeichnung
Institutsdirektor
Universität
Gottfried Wilhelm Leibniz Universität Hannover
Fachbereich
Wirtschaftswissenschaftliche Fakultät
Institut
Institut für Marketing and Management
Arbeitsbereiche
Marketing und Management
Forschungsbereiche
Strategisches Marketing
Internationales Marketing
Innovations- und Technologie-Marketing
Markenmanagement
Reputationsmanagement
Corporate Identity
Land
Deutschland
Ort / PLZ
30167 Hannover
Strasse
Königsworther Platz 1
Telefon
0511-7623084
Sekretariat
0511-7624862
FAX
0511-7623142

Auszeichnungen und Ehrungen

Pro-Marketing Award for the Ph.D.-Thesis (1992)

Preisträger des AMA Best Paper Awards 2001 im Global Marketing Track

Appointed to an Associate Fellow of the Academy for Global Business Ad-vancement (AGBA), and in 2005 awarded as "Global Scholar of The Year"

Preisträger des "AMA Best Paper Award 2006" im Marketing Research Track

Preisträger des „Marketing Trends Award 2007“ verliehen von der Universitàt Ca’ Foscari, Venezia & ESCP-EAP - European School of Management, Paris et al.

Auszeichnung als „AGBA Distinguished Global Scholar” und Gastprofessor an der University of Bahrain (2008)

"Leader in the Digital Age Award" (LIDA Award) (2011)

Bücher

Veröffentlichungen

Artikel

Wiedmann, K.-P. (2010): The Relevancy of Implementing an Integrated Approach of Measuring and Managing Country, Industry, and Corporate Reputations – First Results of an Exploratory Study and the Development of a Conceptual Framework for Future Research, Paper presented at the Reputation Institute's 14th International Conference on Corporate Reputation, Brand, Identity and Competitiveness, Rio De Janeiro, Brazil, 19. – 21. May, 2010.

Wiedmann, K.-P., Hennigs, N., Seegebarth, B. (2010): Corporate social capital as essential driver of corporate identity: impact upon stakeholder perceptions and transfer to related behaviour. Journal of Global Business Advancement, Vol. 3, No. 2, 2010, pp. 112-132

Wiedmann, K.-P., Hennigs, N., Siebels, A., Bachmann, F. (2010): Luxury Brands and Self-Identity Values: Exploring the Relationship Between Materialistic and Vanity-Related Consumer Attitudes and Behavior. Paper presented at the 6th International Conference, Thought Leaders in Brand Management, Università della Svizzera Italiana, Lugano, Switzerland, April 18-20, 2010

Wiedmann, K.-P., Kassubek, M., Hennigs, N., Pankalla, L. (2010): An Empirical Analysis on the Adoption of Alternative Fuels: Consumers' Perceived Risks Associated With Natural Gas Vehicles. In: Brady, Michael K., Hartline, Michael D. (eds.): Marketing Theory and Applications. 2010 American Marketing Association Winter Marketing Educators' Conference, Vol. 21/2010, pp. 141ff.

Wiedmann, K.-P., Varelmann, D., Reeh, M.-O., Hennigs, N. (2010): Consumer's Perceived Trust in IT-Ecosystems: Conceptualizing System-Centric and User-Centric Determinants of Trust in Digital Environments. In: Brady, Michael K., Hartline, Michael D. (eds.): Marketing Theory and Applications. 2010 American Marketing Association Winter Marketing Educators' Conference, Vol. 21/2010, pp. 310ff.

Wiedmann, K.-P., Varelmann, D., Fichtner, W., Paetz, A.-G., Schäfer, A. (2010): Mit dem Smart Customer zum Smart Grid. Kundenbedürfnisse, Wettbewerber und Zukunftsstrategien für innovative EVU. In: E M W. Zeitschrift für Energie, Markt und Wettbewerb, Heft 1/2010, S. 54 – 59.

Aiello, G., Donvito, R., Godey, B., Perdezoli, D., Wiedmann, K.-P., Hennigs, N., Siebels, A. (2010): Luxury brand and country of origin effect: results of an international empirical study, in: Journal of Marketing Trends, Vol.1, No. 1, January 2010, pp. 67-75

Hennigs, N., Wiedmann, K.-P., Seegebarth, B., Pankalla, L., Kassubek, M. (2010): The Influence of Consumers’ Risk Attitudes and Behavior on the Adoption of Online Banking Services. Paper presented at the 9th International Congress on Marketing Trends, Università Ca’ Foscari, Venezia, & ESCP-EAP - European Sc hool of Management, Paris et al., Venice, January, 21-23, 2010.

Wiedmann, K.-P., Langner, S., Pankalla, L., Hennigs, N. (2010): Open Source as Challenge for Marketing Management: Exploring and Understanding Participants’ Motivation as a Basis for Interactive Communications Strategies. Paper presented at the 9th International Congress on Marketing Trends, Università Ca’ Foscari, Venezia, & ESCP-EAP - European School of Management, Paris et al., Venice, January, 21-23, 2010.

Wiedmann, K.-P., Buxel, H. (2009): Configuring performance measurement scorecards for CRM, in: Micro & Makro Marketing, Anno XVIII, Numero 3, Decembre 2009, 417 - 438

Wiedmann, K.-P., Venghaus, S., von Zitzewitz, M. (2009): Acceptance of Renewable Energies: Model Development and First Empirical Results. In: Luxton, S. (Ed.): Sustainable Management and Marketing. Proceedings Australian & New Zealand Marketing Academy (ANZMAC) Annual Conference 2009, Melbourne (ISBN: 1 86308 160 7) 2009, pp.205

Wiedmann, K.-P., Hennigs, N., Reeh, M.-O., Varelmann, D. (2009): The Crucial Role Of User’s Perceived Trust In The Orchestrations And Adoption Of IT-Ecosystems, Paper presented at the International ACM Conference on Management of Emergent Digital Ecosystems, Lyon, France, October 27th-30th, 2009.

Wiedmann, K.-P., Hennigs, N., Siebels, A. (2009): Value-based segmentation of luxury consumption behavior, in: Psychology and Marketing, Volume 26, Issue 7, pp. 625-651.

Wiedmann, K.-P./Kassubek, M./Langner, S./Hennigs, N. (2009): Exploring Customer Value Dimensions of Trade Show Internet Platforms: Connecting Trade Shows and Web-based Services, in: Kamins, M./Martin, I. M. (eds.): Enhancing Knowledge Development in Marketing, 2009 American Marketing Association Summer Marketing Educators' Conference, Vol. 20/2009, pp. 364ff.

Wiedmann, K.-P./Hennigs, N./Pankalla, L./Reeh, M.-O./Kassubek, M. (2009): Exploring the @ttitude-Behavior-Gap in Online-Shopping: The Adoption of Online Pharmacies, Paper presented at the 14th World Marketing Congress, Academy of Marketing Science, Oslo, Norway, July 22-25, 2009.

Wiedmann, K.-P./Kassubek, M./Hennigs, N./Pankalla, L. (2009): Technology Adoption of Alternative Fuels and Engines in Private Transport, Poster presented at the Academy of Management 2009 Annual Meeting "Green Management Matters", Chicago, Illinois, United States, August 7-11, 2009.

Wiedmann, K.-P./Kassubek, M./Hennigs, N./Pankalla, L. (2009): Technology Management of Natural Gas Vehicles: Exploring Consumers' Perceived Risk Factors, Paper presented at the 14th Biennial World Marketing Congress, Academy of Marketing Science, Oslo, Norway, July 22-25, 2009.

Wiedmann, K.-P./Kassubek, M./Langner, S. (2009): Trade Show Performance: Exploring Interpersonal & Non-Personal Interaction Dimensions, Paper presented at the 14th Biennial World Marketing Congress, Academy of Marketing Science, Oslo, Norway, July 22-25, 2009.

Wiedmann, K.-P., Hennigs, N., Seegebarth, B. Venghaus, S. (2009): Exploring risk attitudes and the adoption of online banking services, Paper presented at QUIS 11, International Conference on Quality, Information and Service Marketing, Wolfsburg, June 11 – 14

Wiedmann, K.-P. (2009):Unternehmens-Reputation. Wer managen will, muss vorher genau messen! In: Verein zur Förderung der Wirtschaftskommunikation e.V. (Hrsg.): Reputation-Management. Wirtschaftskommunikation 2009 … 2010 Abendteuer Botschaft, Nomos-Verlagsgesellschaft/Edition Reinhard Fischer, Baden-Baden 2009, S. 12 – 25

Aiello, G., Donvito, R., Godey, B., Pederzoli, D., Wiedmann, K.-P., Hennigs, N., Siebels, A., Chan, P., Tsuchiya, J., Rabino, S., Skorobogatykh I., Weitz, B., Oh, H., Singh, R. (2009): An international perspective on luxury brand and country-of-origin effect. Journal of Brand Management, Vol. 16, Numbers 5-6, March-May 2009, pp. 323-337.
Wiedmann, K.-P., Hennigs, N., Seegebarth, B. (2009): Searching for Differentiation on the Web, Paper presented at the 13th International Conference on Corporate Reputation, Brand, Identity and Competitiveness, Amsterdam, May 28th – 30th, 2009

Wiedmann, K.-P., Venghaus, S., Zitzewitz, M.v. (2009): Consumer Acceptance of Renewable Energies – Target Group Segmentation based on the Classification of Privat Private End Users into Lifestyle Typologies in Germany, in Robinson, L. Jr. (Ed.): Marketing for a Better World, Volume XXXII: Proceedings of the Annual Conference of the Academy of Marketing Science, Baltimore, MD, USA – May 20 - 23, 2009.

Wiedmann, K.-P. (2009): How Companies can Align Strategy, Culture and Identity through Corporate Branding, Paper presented at the 13th International Conference on Corporate Reputation, Brand, Identity and Competitiveness, Amsterdam, May 28th – 30th, 2009

Wiedmann, K.-P. (2009): Time to Innovate: Innovation and Reputation - How to interlink Innovation & Reputation Management, and stimulate sustainable Innovations? Paper presented at the 13th International Conference on Corporate Reputation, Brand, Identity and Competitiveness, Amsterdam, May 28th – 30th, 2009

Wiedmann, K.-P., Hennigs, N., Siebels, A., Bachmann, F. (2009): Investigating Consumer Vanity: Framework Development and Identification of Vanity-related Consumer Segments, in Reynolds, K., White, J.Ch. (Ed.): Marketing Theory and Applications, 2009 AMA Winter Educators’ Conference, Vol. 20/2008, pp. 308 ff.

Wiedmann, K.-P., Hennigs, N., Langner, S. (2009): Exploring the Underlying Motivational Drivers of WOM Referral Behavior: Towards a Typology of Social Influencers, in Reynolds, K., White, J.Ch. (Ed.): Marketing Theory and Applications, 2009 AMA Winter Educators’ Conference, Vol. 20/2008, pp. 482 ff.

Aiello, G., Donvito, R., Godey, B., Perdezoli, D., Wiedmann, K.-P., Hennigs, N., Siebels, A. (2009): Luxury brand and country of origin effect: results of an international empirical study, in: Journal of Marketing Trends, Vol.1, No. 1, January 2009

Aldas-Manzano, J., Bachmann, F., Dalli, D./Hennigs, N., Kuster, I., Moscarola, J., Vila, N., Zucchella, A. (2009): Cross-national differences in customer evaluation of sponsor-event association, in: Journal of Marketing Trends, Vol.1, No. 1, January 2009

Wiedmann, K.-P., Hennigs, N., Siebels, A., Bachmann, F. (2008): Exploring Vanity-Related Attitudes to Identify Customer Segments: Framework Development and First Empirical Results. Leroy Robinson, Jr. (Ed.): Developments in Marketing Science, Volume XXXI: Proceedings of the Annual Conference of the Academy of Marketing Science, Vancouver, BC, Canada, May 28 – 31, 2008, pp.311 ff.

Wiedmann, K.-P. (2008): Identifying the Drivers of Corporate Reputations – In Search for a Convincing Approach. Leroy Robinson, Jr. (Ed.): Developments in Marketing Science, Volume XXXI: Proceedings of the Annual Conference of the Academy of Marketing Science, Vancouver, BC, Canada, May 28 – 31, 2008, pp.35 ff.

Wiedmann, K.-P. (2008): Perspectives of Conceptualizing Corporate Identity and Corporate Identity Management - Adding some insights from the CI discussion in Germany. Leroy Robinson, Jr. (Ed.): Developments in Marketing Science, Volume XXXI: Proceedings of the Annual Conference of the Academy of Marketing Science, Vancouver, BC, Canada, May 28 – 31, 2008, pp.227 ff.

Wiedmann, K.-P. (2008): Reputation im globalen Wettbewerb. Nicht-materielle Vermögenswerte (“Intangible Asstes“) als eine Herausforderung an die Ökonomik der Zukunft, in: Unimagazin, Zeitschrift der Leibniz Universität Hannover, Heft 03/04 – 2008, S. 34-39

Wiedmann, K.-P., Hennigs, N., Hennigs, J. (2008): Corporate Social Capital as a Competitive Advantage in Determining a Company’s Capacity to Recognize Trends and Innovation Opportunities, Paper presented at the 5th World Congress of the Academy of Global Business Advancement, Bahrain, November 2008

Wiedmann, K.-P., Hennigs, N., Seegebarth, B.. (2008): Corporate Social Capital as Essential Driver of Corporate Success in a Globalized World: Impact upon Stakeholder Perceptions and Transfer to Related Behavior, Paper presented at SAICON 2008, Islamabad, November 2008

Wiedmann, K.-P., Lippold, A., Buxel, H. (2008): Status quo der theoretischen und empirischen Innovationskulturforschung sowie Konstruktkonzeptualisierung des Phänomens Innovationskultur, in: Der Markt, Nr. 184, 47. Jahrgang, 2008/1, S. 43 - 60

Wiedmann, K.-P., Ludewig, D. (2008): How Risky are Brand Licensing Strategies in View of Customer Perceptions and Reactions. Journal of General Management, Vol. 33, No. 3, Spring 2008, pp. 31-52

Wiedmann, K.-P., Hennigs, N., Langner, S. (2008): Exploring the Underlying Motivational Drivers and Gender Differences of Social Influencers in Fashion Marketing. Paper presented at: 2008 Global Marketing Conference at Shanghai, Korean Academy of Marketing Science et al., March 20-23, 2008.

Wiedmann, K.-P., Hennigs, N., Siebels, A. (2008): Value-Based Segmentation of Luxury Consumption Behavior: Framework Development and First Empirical Results. Paper presented at: 2008 Global Marketing Conference at Shanghai, Korean Academy of Marketing Science et al., March 20-23, 2008.

Wiedmann, K.-P., Hennigs, N., Siebels, A., Bachmann, F. (2008): Exploring and Targeting Gender Differences in Vanity-Related Attitudes and Behavior: A German Adaption of the Cross-Cultural Consumer Vanity Scale. Paper presented at: 2008 Global Marketing Conference at Shanghai, Korean Academy of Marketing Science et al., March 20-23, 2008.

Wiedmann, K.-P., Langner, S., Hennigs, N. (2008): Conceptualizing the Key Motivational Drivers of Consumers’ Participation in Open Source Networks and Marketing Projects. Paper presented at: 2008 Global Marketing Conference at Shanghai, Korean Academy of Marketing Science et al., March 20-23, 2008.

Wiedmann, K.-P., Ludewig, D. (2008): How do Customers Evaluate Brand Licensing? – Results of a first Exploratory Study. Paper presented at: 2008 Global Marketing Conference at Shanghai, Korean Academy of Marketing Science et al., March 20-23, 2008.

Wiedmann, K.-P., Venghaus, S. (2008): An Integrative Approach to Complex Innovation Management: The Market Introduction of Fuel Cell Vehicles. Paper presented at: 2008 Global Marketing Conference at Shanghai, Korean Academy of Marketing Science et al., March 20-23, 2008.

Wiedmann, K.-P., Pankalla, L., Langner, S. (2008): Open Source Marketing - Warum Konsumenten freiwillig am Marketing von Unternehmen teilnehmen, in: Lutterbeck, B. et al. (Hrsg.), Open Source Jahrbuch 2008, Berlin 2008, S. 91-104.

Wiedmann, K.-P., Reeh, M.-O., Schumacher, H. (2008): Near Field Communication im Mobile Marketing. Einsatzmöglichkeiten und Akzeptanzchancen, in: Bauer, H.H., Dirks, Th., Bryant, M.D. (Hrsg.): Erfolgsfaktoren des Mobile Marketing, S. 305 – 325.

Wiedmann, K.-P. (2008): Corporate Social Responsibility as a Successful Tool of Corporate Marketing - Results of an Empirical Study, Paper presented at: The 2008 International Identity Group (ICIG) Symposium: “Identity Perspectives on Corporate and Organisational Marketing”, March, 6 – 7, 2008.

Wiedmann, K.-P., Hennigs, N., Seegebarth, B. (2008): An Empirical Investigation of the Influence of Corporate Social Capital on Consumers’ Company and Product Perception, in: Brown, T., Gurhan-Canli, Z. (Ed.): Marketing Theory and Applications, 2008 AMA Winter Educators’ Conference, Vol. 19/2008, pp. 324 ff.

Wiedmann, K.-P., Hennigs, N., Bachmann, F. (2008): The Sport Spectator Involvement Model: A Conceptual Framework and First Empirical Results for Understanding the Team Involvement of German Sport Spectators, in: Brown, T., Gurhan-Canli, Z. (Ed.): Marketing Theory and Applications, 2008 AMA Winter Educators’ Conference, Vol. 19/2008, pp. 163 ff.

Wiedmann, K.-P., Hennigs, N., Seegebarth, B. (2008): Examining the Influence of Social Capital on Corporate Reputation, in: Brown, T., Gurhan-Canli, Z. (Ed.): Marketing Theory and Applications, 2008 AMA Winter Educators’ Conference, Vol. 19/2008, pp. 199 ff.

Wiedmann, K.-P. (2008): Stakeholder Perception Phenomena opening up new Possibilities for Corporate Branding Strategies. Case Study based Experiences, Hypotheses, and Suggestions for Future Research, in: Brown, T., Gurhan-Canli, Z. (Ed.): Marketing Theory and Applications, 2008 AMA Winter Educators’ Conference, Vol. 19/2008, pp. 348 ff.

Wiedmann, K.-P., Hennigs, N., Hennigs, J. (2008): Corporate Social Capital as a competitive advantage in determining a company’s capacity to recognize trends and innovation opportunities, Paper presented at the 7th International Congress on Marketing Trends, Università Ca’ Foscari, Venezia, & ESCP-EAP - European School of Management, Paris et al., Venice, January, 17-19, 2008.

Aiello, G., Donvito, R., Godey, B., Perdezoli, D., Wiedmann, K.-P., Hennigs, N., Siebels, A. (2008): Luxury brand and country of origin effect: results of an international empirical study, Paper presented at the 7th International Congress on Marketing Trends, Università Ca’ Foscari, Venezia, & ESCP-EAP - European School of Management, Paris et al., Venice, January, 17-19, 2008.

Aldas-Manzano, J., Bachmann, F., Dalli, D./Hennigs, N., Kuster, I., Moscarola, J., Vila, N., Zucchella, A. (2008): Cross-national differences in customer evaluation of sponsor-event association, Paper presented at the 7th International Congress on Marketing Trends, Università Ca’ Foscari, Venezia, & ESCP-EAP - European School of Management, Paris et al., Venice, January, 17-19, 2008.

Ganassali, S., Casarin, F., Cerchiello, P., Mau, G., Rodrigues Santos, M.C., Siebels, A. (2008): Impact of a sponsorship activity on the brand perceptions within an international context: the America’s Cup and Louis Vuitton case, Paper presented at the 7th International Congress on Marketing Trends, Università Ca’ Foscari, Venezia, & ESCP-EAP - European School of Management, Paris et al., Venice, January, 17-19, 2008.

Ganassali, S., Zucchella, A., Cerchiello, P., Siebels, A., Bachmann, F., Hennigs, N., Rodrigues-Santos, C., Dalli, D., Casarin, F., Mau, G., Kuster, I., Vila, N., Giannelloni, J.-C., Moscarola, J. (2008): Evaluation of Sponsorship Effects on Brand Image within a European Context: the America’s Cup and Louis Vuitton Case, Paper presented at the 2008 AMS Cultural Perspectives in Marketing Conference: “Reassessing Multicultural Marketing Issues in a U.S. City on the Rebound”, New Orleans, LA., January, 16-19, 2008.

Wiedmann, K.-P. (2008): Public Private Partnership Networks for Advancing Knowledge Development in Global Business and Global Marketing: The AMS Cultural Perspectives in Marketing Conference, Academy of Marketing Science, New Orleans, Louisiana, January, 16 -19, 2008.

Wiedmann, K.-P. (2008): Corporate Identity und Corporate Branding - Modell eines integrierten Managementkonzeptes und Skizzen zu zentralen Gestaltungsansätzen, in: Hermanns, A., Ringle, T., van Overloop, P.C. (Hrsg.): Handbuch Markenkommunikation, München (Vahlen) 2008, S. 31 - 52.

Wiedmann, K.-P. (2008): Der Wert von Unternehmensmarken - Konzeptionelle Überlegungen und empirische Erkenntnisse zur Beurteilung des Unternehmensmarkenwertes auf der Basis von Reputationsstudien, in: Bauer, H.H., Huber, F., Albrecht, C.-M. (Hrsg.): Erfolgsfaktoren der Markenführung, München (Vahlen) 2008, S. 35 - 58.

Wiedmann, K.-P. (2008): Corporate Identity als Grundlage der integrierten Kommunikation, in: Bagusat, A., Marwitz, Ch., Vogl, M. (Hrsg.): Handbuch Sponsoring. Erfolgreiche Marketing- und Markenkommunikation, (Erich Schmidt Verlag) Berlin 2008, S. 189 - 210.

Wiedmann, K.-P., Buckler, F. (2008): Neuronale Netze, in: Herrmann, A., Homburg, Ch., Klarmann, M. (Hrsg.): Handbuch der Marktforschung, 3. vollständig überarbeitete und erweiterte Auflage, Wiesbaden (Gabler) 2008, S. 713 - 741.

Wiedmann, K.-P., Langner, S., Hennigs, N. (2008): Motive des Konsumentenengagements im Open Source-Marketing, in Hass, B., Walsh, G., Kilian, Th. (Hrsg.): Web 2.0. Neue Perspektiven für Marketing und Medien, Berlin / Heidelberg (Springer) 2008, S. 231 - 248.

Walsh, G., Wiedmann, K.-P. (2008): Branding Germany - Managing internal and external country reputation, in: Dinnie, K. (ed.): Nation Branding - Concepts, Issues, Practice, Amsterdam et al. (B-H Elsevier) 2008, pp. 154 - 160.

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