Prof. Dr. Markus Giesler

Professor - aktiv

Position / Amtsbezeichnung
Lehrstuhlinhaber
Universität
Schulich School of Business
Fachbereich
Fakultät für Wirtschaftswissenschaft
Arbeitsbereiche
Strategisches Marketing
Land
Kanada
Ort / PLZ
ON M3J 1P3 Toronto
Strasse
111 Ian MacDonald Blvd
Telefon
(416)-736-2100

Veröffentlichungen

Articles and Chapters

Luedicke, Marius K., Craig J. Thompson and Markus Giesler (2010), "Consumer Identity Work as Moral Protagonism: How Myth and Ideology Animate a Brand-Mediated Moral Conflict," Journal of Consumer Research, 36 (April).

Giesler, Markus, Leah Carter, and Marius Luedicke (2009), “Cultural Market Formation in the Time of an Epistemic Shift,“ in Advances in Consumer Research, Provo, UT: Association for Consumer Research, 35, [page numbers not yet assigned].

Giesler, Markus (2008), “Conflict and Compromise: Drama in Marketplace Evolution,” Journal of Consumer Research, 34 (April), 739-753 (lead article, based on dissertation thesis).

Giesler, Markus and Marius Luedicke (2007), "Brand Communities and Their Social Antagonists: Insights from the Hummer Case," in Consumer Tribes, eds. Bernhard Cova, Robert V. Kozinets and Avi Shankar, Elsevier / Butterworth-Heinemann.

Giesler, Markus (2008), “Research Adventures in Co-Optation: News from the Field,“ Special Session Summary, in European Advances in Consumer Research, Cele Otnes and Stefania Borghini (eds.).

Giesler, Markus and Marius Luedicke (2008), “How Does Drama Drive Market Evolution: The Co-Optation of Music Downloading,” in European Advances in Consumer Research, Cele Otnes and Stefania Borghini (eds.).

Giesler, Markus and Marius Luedicke (2008), “Towards a Narratology of Brands,” in European Advances in Consumer Research, Cele Otnes and Stefania Borghini (eds.).

Giesler, Markus and Gulnur Tumbat (2008), “Reconsidering Dramaturgy in Consumer Culture Research,“ Special Session Summary, in Advances in Consumer Research, Provo, UT: Association for Consumer Research, 34.

Giesler, Markus and Marius Luedicke (forthcoming), “On Dramatography: Investigating Change in Consumption,“ in Advances in Consumer Research, Provo, UT: Association for Consumer Research, 34.

Giesler, Markus and Ashlee Humphreys (2008), “Tensions between Access and Ownership in the Media Marketplace,“ in Advances in Consumer Research, Provo, UT: Association for Consumer Research, 34.

Giesler, Markus and Gulnur Tumbat (2008), “The Consumption of Performance: A Critical Restaging,“ Special Session Summary, in Proceedings of the First Consumer Culture Theory Conference, Russell W. Belk and John F. Sherry (eds.).

Giesler, Markus and Marius Luedicke (2008), “The Sharer with a Thousand Faces: Heroic Identity Transformation in the War on Downloading,“ in Proceedings of the First Consumer Culture Theory Conference, Russell W. Belk and John F. Sherry (eds.).

Giesler, Markus (2006), “Consumer Gift Systems,” Journal of Consumer Research, 33 (September), 283-290.

Giesler, Markus (2006), “Music as Prophecy: Listening to the Sonic Cyborgs,” in European Advances in Consumer Research, Karin M. Ekström and Helene Brembeck (eds.), vol. 7, 2006.

Giesler, Markus and Jonathan Schroeder (2006), “The Sounds of Consumption: Listening to the Musical Landscape,” Special Session Summary, in European Advances in Consumer Research, Karin M. Ekström and Helene Brembeck (eds.), vol. 7, 2006.

Giesler, Markus and Marius Luedicke (2006), “How Brands Become Cultural Resources,” in European Advances in Consumer Research, Karin M. Ekström and Helene Brembeck (eds.), vol. 7, 2006.

Giesler, Markus and Mali Pohlmann (2006), “The Symbolic Meaning of Body Parts in Images: The Case of Hands in Advertisements,” in European Advances in Consumer Research, Karin M. Ekström and Helene Brembeck (eds.), vol. 7, 2006.

Giesler, Markus (2005), “Cybernetic Gift Giving and Social Drama,” in Cybersounds: Essays on Virtual Music Culture, Michael D. Ayers (ed.), New York: Peter Lang.

Giesler, Markus and Alladi Venkatesh (2005), “Reframing the Embodied Consumer as Cyborg: A Posthumanist Epistemology of Consumption,” in Advances in Consumer Research, ed. Geeta Menon and Akshay R. Rao, Provo, UT: Association for Consumer Research, 32.

Giesler, Markus, Alladi Venkatesh (2004), “Consuming Cyborgs: Researching Posthuman Consumer Culture,“ Special Session Summary, in Advances in Consumer Research, Barbara Kahn and Mary Frances Luce (eds.), Provo, UT: Association for Consumer Research, vol. 31, 2004.

Giesler, Markus (2004), “Consuming Cyborgs: Constructing Posthuman Entertainment Consumption,“ in Advances in Consumer Research, Barbara Kahn and Mary Frances Luce (eds.), Provo, UT: Association for Consumer Research, vol. 31, 2004.

Giesler, Markus (2004), “Brand Systems and Protest Systems,” in Proceedings of the 30th International Research Seminar in Marketing, La Londe les Maures, France.

Giesler, Markus (2004), “Social Systems in Marketing,” in European Advances in Consumer Research, Darach Turley and Stephen Brown (eds.), vol. 6, 2004.

Giesler, Markus and Mali Pohlmann (2004), “The Rise of Posthuman Consumer Culture: Cybernetic, Circuits, Cultural Logic and Political Dynamics,” Profeedings of the Digital Communities Cofnerence: Organizing in a Networked World, Stockholm, Sweden.

Giesler, Markus (2003), “Collective Risk,” in Risiko: Wittener Jahrbuch fuer Ökonomische Literatur, Wolfgang Benkert (ed.), Marburg: Metropolis.

Giesler, Markus and Mali Pohlmann (2003), “The Anthropology of File Sharing: Consuming Napster as a Gift,” in Advances in Consumer Research, Punam Anand Keller and Dennis W. Rook (eds.), Provo, UT: Association for Consumer Research, vol. 30, 2003

Giesler, Markus (2003), "The Social Form of Napster: Cultivating the Paradox of Consumer Emancipation," in Advances in Consumer Research, Punam Anand Keller and Dennis W. Rook (eds.), Provo, UT: Association for Consumer Research, vol. 30, 2003.

Giesler, Markus, Mali Pohlmann and Claudia Mennicken (2001), “The Song Behind the Screen: Musical Cyberconsumption in a Global World,” in Cross-Cultural Research, Scott M. Smith (ed.), Oahu: Bringham Young University.


Conference Presentations

Giesler, Markus and Marius Luedicke (2007), “How Does Drama Drive Market Evolution: The Co-Optation of Music Downloading,” European Association for Consumer Research Conference, June 2007, Milan.

Giesler, Markus and Marius Luedicke (2007), “Towards a Narratology of Brands,” Consumer Culture Theory Conference, June 2007, Milan.

Giesler, Markus, “In Pursuit of a Sustainable Scholarly Identity,” presented to the European Association for Consumer Research Doctoral Consortium, (June).

Giesler, Markus and Marius Luedicke (2007), “Ideological Contestation in the BMW Brand Community,” Consumer Culture Theory Conference, May 2007, Toronto.

Giesler, Markus (2007), “From Dissertation to Publishable Article(s),” presented to 2nd Qualitative Data Analysis Workshop, Consumer Culture Theory Conference, Toronto (May).

Giesler, Markus (2006), “On Dramatography: Investigating Change in Consumption,“ Association for Consumer Research Conference, September 2006, Orlando.

Giesler, Markus (2006, in collaboration with Hope Jensen Schau), “Researching Consumer Techno-Culture (CTC),” presented to the Association for Consumer Research Doctoral Consortium, (October).

Giesler, Markus and Ashlee Humphreys (2006), “Tensions between Access and Ownership in the Media Marketplace,“ Association for Consumer Research Conference, September 2006, Orlando.

Giesler, Markus (2006), “The Sharer with A Thousand Faces: Heroic Identity Transformation in the War on Downloading,“ First Consumer Culture Theory Conference, August 2006, University of Notre Dame, South Bend.

Giesler, Markus and (2005), “Music as Posthumanist Prophecy: Listening to the Sonic Cyborgs,” European Association for Consumer Research Conference, June 2005, Göteborg.

Giesler, Markus and Jonathan Schroeder (2005), “The Sounds of Consumption: Listening to the Musical Landscape,” European Association for Consumer Research Conference, June 2005, Göteborg.

Giesler, Markus and Alladi Venkatesh (2004), “Reframing the Embodied Consumer as Cyborg: A Posthumanist Epistemology of Consumption,” Association for Consumer Research Conference, October 2004, Portland.

Giesler, Markus (2003), “Consuming Cyborgs: Constructing Posthuman Entertainment Consumption,” Association for Consumer Research Conference, October 2003, Toronto.

Giesler, Markus (2003), “Collective Risk,” Harvard University, Harvard Business School, Marketing Seminar Series, March 2003, Boston.

Giesler, Markus (2003), “Consumer Behavior as Risk Taking: Mitigating Perceived Risk through Collective Risk,” Stockholm University, School of Business, February 2003, Stockholm, Sweden.

Giesler, Markus (2003), “Social Systems in Marketing,” European Association for Consumer Research Conference, June 2003, Dublin, Ireland.

Giesler, Markus (2003), “Brand Systems and Protest Systems,” 30th International Research Seminar in Marketing, June 2003, La Londe les Maures, France.

Giesler, Markus and Mali Pohlmann (2003), “The Rise of Posthuman Consumer Culture: Cybernetic, Circuits, Cultural Logic and Political Dynamics,” June 2003, Digital Communities: Organizing in a Networked World, Stockholm, Sweden.

Giesler, Markus and Mali Pohlmann (2002), “The Anthropology of File Sharing: Consuming Napster as a Gift,” Association for Consumer Research Conference, October 2002, Atlanta

Giesler, Markus and Mali Pohlmann (2002), “The Social Form of Napster: Cultivating the Paradox of Consumer Emancipation,” Association for Consumer Research Conference, October 2002, Atlanta.

Giesler, Markus (2002), “Remixing the Sonic Reality of Consumption,” Theory Performance, Heretical Consumer Research (HCR) 2002 Conference, October 2002, Atlanta.

Giesler, Markus and Mali Pohlmann (2002), “The Elizabeth Smart Case: Enactment of a Suburban Nightmare,” 1st Annual ACR Film Festival, Association for Consumer Research Conference, October 2002, Atlanta.

Teile diesen Professor

Nutzungshinweise: Jede natürliche Person darf sich nur mit einer E-Mail Adresse bei WiWi-Online registrieren lassen. Die Nutzung der Daten die WiWi-Online bereitstellt ist nur für den privaten Gebrauch bestimmt - eine gewerbliche Nutzung ist verboten. Eine automatisierte Nutzung von WiWi-Online und dessen Inhalte, z.B. durch Offline-Browser, Download-Manager oder Webseiten etc. ist ausdrücklich strengstens untersagt. Zuwiderhandlungen werden straf- und zivilrechtlich verfolgt.