Professoren
Prof. C. B. Bhattacharya, PhD

Prof. C. B. Bhattacharya, PhD

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Association for Consumer Research Doctoral Consortium Speaker, October 2009.

Everett Lord Distinguished Faculty Scholar, Boston University, School of Management, Boston, Massechussettes, USA, 2008–present.

Finalist, Faculty Pioneer Awards, The Aspen Institute, Washington, DC, USA, 2007.

Dean’s Research Fellow, Boston University, School of Management, School of Management, Boston, Massachusetts, USA, September 2007–2009.

Faculty Director, “Stakeholder Marketing Consortium.” Elected by Aspen Institute’s Business and Society Program, 2007.

Broderick Prize for Excellence in Research (Selected by the Faculty of the School of Management), Boston University, School of Management, Boston, Massachusetts, USA, 2001.

William Novelli Best Paper Award, Innovations in Social Marketing Conference, Boston, Massachusetts, USA 1997.

Emory University Teaching Initiative, $10,000 awarded for development of new marketing elective, “Marketing Social Change,” 1997.

Listed among Outstanding Faculty, Goizueta Business School, Emory University, in Business Week’s Guide to The Best Business Schools (1997 and 1998).

Caldwell Fellow, $12,000 research support provided by Emory University, Atlanta, Georgia, USA, 1996.

Exceptional Scholar Award, Emory University, Atlanta, Georgia, USA,1996.

The Emory Williams Distinguished Teaching Award. Highest teaching award conferred by Emory University, Atlanta, Georgia, USA, 1995.

Research Fellowship, The Wharton School, University of Pennsylvania, Philadelphia, Pennsylvania, USA, 1990–1992.Books

Smith, N. C., Bhattacharya, C.B., Vogel, D., and Levine, D. (Forthcoming). Global Challenges in Responsible Business. Cambridge University Press.

Bhattacharya, C.B., Sen, S., and Korschun, D. (Forthcoming). Good (is not) Enough: Stakeholder Reactions to Corporate Responsibility. Wharton Business School Publishing.


Chapters in Books

Bhattacharya, C.B., and Sen, S. (2009). Corporate Responsibility in Marketing. In Mainstreaming Corporate Responsibility, eds. C. Smith and G. Lenssen, 354–363. England: Wiley-VCH.

Sen, S., Du, S., and Bhattacharya, C.B. (2009). Building Relationships through Corporate Social Responsibility. In Handbook of Brand Relationships, eds. J. Priester, D. MacInnis, and C.W. Park, 195-211. N.Y. Society for Consumer Psychology and M.E. Sharp.

Howard-Grenville, Jennifer, Hoffman, Andrew J., and Bhattacharya, C.B. (2007). Who Can Act on Sustainability Issues? Corporate Capital and the Configuration of Organizational Fields. In Organization and the Sustainability Mosaic: Crafting Long-Term Ecological and Societal Solutions, eds. S. Sharma, M. Starik, and B. Husted, 193–215. Edward Elgar.

Bhattacharya, C.B., and Bolton, R. N. (2000). Relationship Marketing in Mass Markets. In Handbook of Relationship Marketing, eds. J. N. Sheth and A. Parvatiyar, 327–354. Thousand Oaks, CA: Sage Publications.Journal Publications

Du, Shuili, C.B. Bhattacharya and Sankar Sen (2010), “Maximizing Business Returns to Corporate Social Responsibility: The Role of Corporate Social Responsibility Communication,” International Journal of Management Reviews 12(1), 8-19.

Luo, X., and Bhattacharya, C.B. (2009). The Debate over Doing Good: Corporate Social Performance, Strategic Marketing Levers, and Firm-Idiosyncratic Risk. Journal of Marketing 73(6): 198-213.

Bhattacharya, C.B., Korschun, D., and Sen, S. (2009). Strengthening Stakeholder-Company Relationships Through Mutually Beneficial Corporate Social Responsibility Initiatives. Journal of Business Ethics 85(2): 257–272.

Bhattacharya, C.B., and Korschun, D. (2008). Stakeholder Marketing: Beyond the Four P’s and the Customer. Journal of Public Policy and Marketing 27(1, Spring): 113–116.

Du, S., Sen, S., and Bhattacharya, C.B. (2008) Exploring the Social and Business Returns of a Corporate Oral Health Initiative Aimed at Disadvantaged Hispanic Families. Journal of Consumer Research 35(3): 483–494.

Bhattacharya, C.B., Sen, S., and Korschun, D. (2008). Using Corporate Social Responsibility to Win the War for Talent. Sloan Management Review 49(2): 37–44.

Du, S., Bhattacharya, C.B., and Sen, S. (2007). Reaping Relational Rewards from Corporate Social Responsibility: The Role of Competitive Positioning. International Journal of Research in Marketing 24(3): 224–241.

Luo, X., and Bhattacharya, C.B. (2006). Corporate Social Responsibility, Customer Satisfaction and Market Value. Journal of Marketing 70(4): 1–18 (lead article).

Sen, S., Bhattacharya, C.B., and Korschun, D. (2006). The Role of Corporate Social Responsibility in Strengthening Multiple Stakeholder Relationships: A Field Experiment. Journal of the Academy of Marketing Science 34(2): 158–166.

Ahearne, M., Bhattacharya, C.B., and Gruen, T. (2005). Antecedents and Consequences of Customer-Company Identification: Expanding the Scope of Relationship Marketing. Journal of Applied Psychology 90(3): 574–585.

Bhattacharya, C.B., and Sen, S. (2004). Doing Better at Doing Good: When, Why and How Consumers Respond to Corporate Social Initiatives. California Management Review 47(1): 9–24. (Reprinted in Corporate Social Responsibility, eds. A. Crane and D. Matten. Sage Publications).

Bhattacharya, C.B., Smith, N. C., and Vogel, D. (2004). Integrating Social Responsibility and Marketing Strategy: An Introduction. California Management Review 47(1): 6–8.

Bhattacharya, C.B., and Sen, S. (2003). Consumer-Company Identification: A Framework for Understanding Consumers’ Relationships with Companies. Journal of Marketing 67(2): 76–88.

Ambler, T., Bhattacharya, C.B., Edell, J., Keller, K. L., Lemon, K. N., and Mittal, V. (2002). Relating Brand and Customer Perspectives on Marketing Management. Journal of Service Research 5(1): 13–25.

Bhattacharya, C.B., and Elsbach, K. D. (2002). Us versus Them: The Role of Organizational Identification and Disidentification in Social Marketing Initiatives. Journal of Public Policy and Marketing 21(1): 26–36.

Elsbach, K. D., and Bhattacharya, C.B. (2001). Defining Who You Are By What You Are Not: A Study of Organizational Disidentification and the NRA. Organization Science 12(4, July–August): 393–413 (lead article).

Sen, S., and Bhattacharya, C.B. (2001). Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility. Journal of Marketing Research 38(May): 225–243.

Bhattacharya, C.B., and Morris, S. (2001). Introduction and Overview of the Seventh Annual Innovations in Social Marketing Conference. Social Marketing Quarterly 7(3): 6–7.

Bhattacharya, C.B. (1998). When Customers are Members: Customer Retention in Paid Membership Contexts. Journal of the Academy of Marketing Science 26(1): 31–44.

Bhattacharya, C.B. (1997). Is Your Brand’s Loyalty, Too Much, Too Little or Just Right? Explaining Deviations in Loyalty from the Dirichlet Norm. International Journal of Research in Marketing 14(5): 421–435.

Bhattacharya, C.B., Fader, P.S., Lodish, L. M., and DeSarbo, W. S. (1996). The Relationship Between the Marketing Mix and Share of Requirements. Marketing Letters 7(1): 5–18 (lead article).

Bhattacharya, C.B., and Sheth, J. N. (1996). Instilling Social Responsibility through Marketing Research Field Projects. Marketing Education Review 6(2): 23–31.

Glynn, M. A., Bhattacharya, C.B., and Rao, H. (1996). Art Museum Membership and Cultural Distinction: Relating Members' Perceptions of Prestige to Benefit Usage. Poetics: Journal of Empirical Research on Literature, Media and the Arts, Special issue on Museum Research edited by Paul DiMaggio, 24: 259–574.

Bhattacharya, C.B., Rao, H., and Glynn, M. A., (1995). Understanding the Bond of Identification: An Investigation of its Correlates Among Art Museum Members. Journal of Marketing 59(4): 46–57.

Bhattacharya, C.B., and Lodish, L. M., (1994). An Advertising Evaluation System for Retailers. Journal of Retailing and Consumer Services 1(2): 90–100. (Summary published in Stores Magazine, Fall 1994)


Working Papers

Luo, X., and Bhattacharya, C.B. (2008). The Debate over Doing Good: Corporate Social Performance and Firm Idiosyncratic Risk. Marketing Science Institute Working Paper, 08-111.

Bhattacharya, C.B., Du, S., and Sen, S. (2005). Convergence of Interests – Producing Social and Business Gains Through Corporate Social Marketing. Center for Responsible Business, University of California Berkeley Working Paper 29.

Bhattacharya, C.B. (2002). Brand Health Survey: A Summary of Results. Addendum to Marketing Science Institute Working Paper 00-111.

Bhattacharya, C.B., and Lodish, L. M. (2000). Towards A System for Monitoring Brand Health. Marketing Science Institute Working Paper, 00-111.

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