Linking Entrepreneurial Orientation to Firm Performance in a Post-Socialist Market Context: the Case of Hungary
Fachartikel 698
Fachbereich
Betriebswirtschaftslehre
Fachrichtung
Marketing/Absatz
Artikel
2016
Sprache
englisch
Co Autoren
David Kovacs, Katrin Zukauf, Taylan Urkmez, Dominik Brockhaus
Beschreibung
Entrepreneurial orientation provoked the interest of numerous scholars as
well as political and administrative decision-makers. Both start-ups and already
established corporate entities are increasingly persecuting new opportunities,
products, and business models in order to establish superiority above their
competitive environment. The tendencies evince an optimist impact of
entrepreneurial orientation on business performance, namely on financial
performance. Beyond the aforementioned relationship, there are impulses such as
environmental and organizational factors, which are affecting the businesses. The
results of this study provide evidence of the effect of entrepreneurial orientation on
business performance in a post-socialist context. We test the impact of three
moderators on this bivariate relationship. In contrast to the substantial body of
literature for Western markets, we contribute to minimizing the considerable gap of
research in post-socialist economies. Entrepreneurial orientation as an
organizational behavior may affect the financial performance of businesses
differently in distinct market contexts. Both, internal and external factors are crucial
to identifying, analyze and monitor, to achieve superior performance and to overcome
competitors. This study builds upon a stratified sampling survey of Hungarian
company owners and managers from the Amadeus database. The study uses a
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