Decoding Digital: Building a Digital Strategy

Beschreibung

Without a doubt, information technology is one of the biggest disruptive forces confronting organizations and their leadership teams today. It is not just large organizations but organizations of all sizes, including the public sector, that are being impacted by the inexorable advances in technology. Most businesses today are – or, at
least, are becoming – digital businesses.

It seems that no industry is immune to the realities in which business models, business processes, value propositions, customer experiences, products, services, and management practices have been, or are being, transformed by social media, mobile, analytics, big data, internet of things (IoT), artificial intelligence, blockchain, and other digital technologies.

It is therefore paramount that all organizations have a strategy that clearly maps out how the organization plans to leverage digital technologies, not just for competitive purposes but also to manage and
run operations. But how do you go about building this strategy? What should such a strategy contain? How can you assess the disruptive impact of digital technologies? And who should be responsible for developing this strategy?

Target audience

Executives focused on helping their organizations embrace digital technologies, both operationally and strategically.

Key benefits

address the key questions of where, when, and how to invest in digital
gain a thorough understanding of the impact of digital technologies on organizations and the competition
establish a frame of reference for considering digital in a strategic context
learn a language to discuss opportunities and challenges
gain a toolset to aid in crafting a digital strategy

Key topics

How digital is disrupting competition and redefining industries
The fundamentals of strategy and strategic management
How digital changes strategy
Unlocking business value from digital investments
Distinguishing between different types of digital investments
Innovating products, services, processes, and customer experiences with digital technologies
Components of a digital strategy
The digital strategy process
Tools and techniques for building a digital strategy
Actively managing the investment portfolio in digital
Leading digital transformation