Professoren
Prof. Francine Espinoza Petersen, PhD

Prof. Francine Espinoza Petersen, PhD

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AMA-Sheth Doctoral Consortium Fellow, University of Missouri, Missouri, USA, 2008.

Frank T. Paine Award for Academic Achievement, University of Maryland, College Park, Maryland, USA, 2008.

Marvin A. Jolson Outstanding Marketing Doctoral Student Award, University of Maryland, College Park, Maryland, USA, 2008.

Dean’s Fellowship, University of Maryland, College Park, Maryland, USA, 2004–2009.

Great distinction Master’s degree, Federal University of Rio Grande do Sul, Porto Alegre, Brazil, 2004.

CNPq Master Fellowship, Federal University of Rio Grande do Sul, Porto Alegre, Brazil, 2002–2004.Journals

Srivastava, J., Espinoza, F., and Fedorikhin, A. (2009). Coupling and Decoupling of Unfairness and Anger in Ultimatum Bargaining. Journal of Behavioral Decision Making 22: 475–489.

Rust, R. T., and Espinoza, F. (2006). How Technology Advances Influence Business Research and Marketing Strategy. Journal of Business Research 59(10/11): 1072–1078.


Working Papers

Espinoza, F., and Hamilton, R. (2009). When Reminding Consumers to Rely on Their Own Opinions Increases Attitude Certainty and Compliance with a Recommendation.

Espinoza, F., and Srivastava, J. (2009). Motivated Valuation: A Motivational Perspective on the Disparity Between Buying and Selling Prices.


Conference Presentations

Espinoza, F., and Srivastava, J., (2009). Motivated Valuation: A Motivational Perspective on the Disparity between Buying and Selling Prices. Paper presented at the 2009 North American ACR Conference, Oct. 22–25, in Pittsburgh, Pennsylvania, USA.

Espinoza, F., and Hamilton, R., (2008). The Illusion of Avoiding Bias: How Correcting for Perceived Influence Can Make a Recommendation More Effective. Paper presented at the 2008 North American ACR Conference, Oct. 22–26, San Francisco, California USA.

Espinoza, F., and Hamilton, R., (2008). Correcting for Recommendations: When it Hurts and When it Helps to be a Salesperson. Working paper presented at the 2008 SCP Conference, Feb. 21–23, in New Orleans, Louisianna, USA.

Srivastava, J., Fedorikhin, A., and Espinoza, F. (2007). Fairness and Anger: Coupling and Decoupling of Emotions in Ultimatum Offers. Paper presented at the 2007 informs Marketing Science Conference, June 28–30, Singapore Management University, Singapore.

Espinoza, F., Kannan, P. K., and Wagner, J. (2005). E-Loyalty: Determinants of Loyalty to an On-line Retailer. Paper presented at the Frontiers in Service Conference, October 6–9, Tempe, Arizona, USA.

Espinoza, F., Liberali, G., and D’Angelo, A. (2004). Testing the Impact of Retail Atmosphere on Store Choice Criteria, Perceived Value and Patronage Intentions. Paper presented at the AMA Winter Conference, Scottsdale, Arizona, USA.

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