Expert Talk | From Marketing to Finance: Building a Dual Skillset
Beschreibung
What if the most future-proof career move isn’t choosing between creativity and numbers, but learning to speak both languages fluently?
In this episode of Hult’s Expert Talk, our Head of Enrollment Gabriel Buguñá sits down with Hult Dual Degree student Annika Erdmann to unpack the career value of building a dual skillset through combining a Master’s in Marketing with a Master’s in Finance. Annika shares the decision points that led her to start in marketing, what sparked her shift toward finance, and how the combination sharpened her ability to connect brand-building with commercial outcomes.
Together, they explore how cross-disciplinary capability supports stronger strategic thinking in a world where marketing is increasingly measured by performance, profitability, and long-term value creation.
After this episode, you’ll understand:
- How pairing marketing with finance strengthens strategic decision-making by linking customer value to business performance.
- How applied projects and tools can turn classroom learning into job-ready skills.
- Why global campus experiences and relationship-building can serve as long-term career leverage.
