Master of Science in Business Administration with a Major in Online Business and Marketing
Fact sheet
Graduation
Master, Master of Science (M.Sc.)
Taught language
Deutsch oder wahlweise Englisch, English
Specialization
Online Business and Marketing
Program Emphasis
Business Analytics, Business Development, Consultation, E-Commerce Manager, Online Marketing Manager
Course options
Part-time study, full-time study
Contact
Contact person
Dr. Brigitte Gasser
Head of Programme (German)
Dr. Brigitte Gasser
Head of Programme (German)
Address
Lucerne School of Business (Hochschule Luzern – Wirtschaft)
Zentralstrasse 9
Postfach 2940
6002 Lucerne
Switzerland
Lucerne School of Business (Hochschule Luzern – Wirtschaft)
Zentralstrasse 9
Postfach 2940
6002 Lucerne
Switzerland
Contact
Contact person
Douglas MacKevett
Head of Programme (English)
Douglas MacKevett
Head of Programme (English)
Address
Lucerne School of Business (Hochschule Luzern – Wirtschaft)
Zentralstrasse 9
Postfach 2940
6002 Lucerne
Switzerland
Lucerne School of Business (Hochschule Luzern – Wirtschaft)
Zentralstrasse 9
Postfach 2940
6002 Lucerne
Switzerland

The internet has become all-pervasive and ubiquitous. Smartphones and tablets are permanently online, changing the way we shop, read, and even communicate with friends. As a result, there is a huge demand among companies for qualified specialists who can plan and implement business models on the web. The Master of Science (MSc) in Business Administration with a Major in Online Business and Marketing teaches the skills required for this, enabling graduates to successfully put their ideas into practice and shape the markets of the future.
Program Emphasis
Accreditation
Requirements / Application
- Bachelor's degree in Business Administration, Business Information Technology or a related qualification
- An ability to follow tuition in English at university level (English C1 of the Common European Framework of Reference for Languages)
- A high level of motivation and readiness to work hard
- An application with the required documents (Ex. CV, Photo…etc. Information found on website)
- A positive outcome from the admission interview
Important Dates
1 September 2023 for applicants requiring a visa
31 October 2023 for Swiss and EU/EFTA applicants
Study start in autumn 2024:
1 April 2024 for applicants requiring a visa
30 April 2024 for Swiss and EU/EFTA applicants.
Tuition / Fees
Semester fees: CHF 800.-
Duration of study
Extended study programme: 6 - 8 semesters