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  • Hochschule Luzern

Master of Science in Business Administration with a Major in Online Business and Marketing

Fact sheet

Graduation
Master, Master of Science (M.Sc.)

Taught language
Deutsch oder wahlweise Englisch, English

Specialization
Online Business and Marketing

Program Emphasis
Business Analytics, Business Development, Consultation, E-Commerce Manager, Online Marketing Manager

Course options
Part-time study, full-time study

Contact

Contact person
Dr. Brigitte Gasser
Head of Programme (German)
Address
Lucerne School of Business (Hochschule Luzern – Wirtschaft)
Zentralstrasse 9
Postfach 2940
6002 Lucerne
Switzerland
  • +41 41 228 99 76

Contact

Contact person
Douglas MacKevett
Head of Programme (English)
Address
Lucerne School of Business (Hochschule Luzern – Wirtschaft)
Zentralstrasse 9
Postfach 2940
6002 Lucerne
Switzerland
  • +41 41 228 99 69


The internet has become all-pervasive and ubiquitous. Smartphones and tablets are permanently online, changing the way we shop, read, and even communicate with friends. As a result, there is a huge demand among companies for qualified specialists who can plan and implement business models on the web. The Master of Science (MSc) in Business Administration with a Major in Online Business and Marketing teaches the skills required for this, enabling graduates to successfully put their ideas into practice and shape the markets of the future.

Program Emphasis

Online Business and Marketing

Accreditation

Requirements / Application

Admission to the Master of Science in Business Administration is subject to the following conditions:
  • Bachelor's degree in Business Administration, Business Information Technology or a related qualification
  • An ability to follow tuition in English at university level (English C1 of the Common European Framework of Reference for Languages)
  • A high level of motivation and readiness to work hard
  • An application with the required documents (Ex. CV, Photo…etc. Information found on website)
  • A positive outcome from the admission interview

Important Dates

Study start in spring 2024:
1 September 2023 for applicants requiring a visa
31 October 2023 for Swiss and EU/EFTA applicants

Study start in autumn 2024:
1 April 2024 for applicants requiring a visa
30 April 2024 for Swiss and EU/EFTA applicants.

Tuition / Fees

Enrolment fee: CHF 250.-
Semester fees: CHF 800.-

Duration of study

Regular study programme: 4 semesters
Extended study programme: 6 - 8 semesters

Career Perspective

Graduates from the Master of Science in Business Administration with a Major in Online Business and Marketing have a practical and hands-on background and are well trained for a career in the online world. At the same time, they have completed a scientifically sound and application-oriented university education at the master's level. Their knowledge and skills enable them to quickly familiarise themselves with all aspects of online marketing, e-commerce and digital business processes. Their competencies in the field of project management allows them to lead projects and teams.

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