Expert Talk | Global Messaging: Clarity in a Distracted World
Beschreibung
In a world flooded with AI-generated content, meaning is what helps a message stand out.
In this Expert Talk, Hult student host Daniella Ubiera speaks with Hult Professor and AI Faculty Lead Patrick Lynch about why attention is now the scarcest resource and how brands can avoid AI-driven sameness by exercising human judgment and strategic courage.
After this session, you’ll understand:
- How to create messages that carry meaning across cultures, channels, and contexts.
- Why attention is now harder to earn—and why visibility alone is not enough.
- How AI can create a “sameness” problem, and what brands can do to stay distinctive.
- How to use AI where it adds real value—and where human judgment and strategic courage matter most.
