Birmingham Business School
Edgbaston Park Road
Demand for qualified marketing specialists is high. As competition increases in domestic and foreign markets the need for effective marketing is becoming even more important. Opportunities span a wide variety of roles. Graduates with a formal marketing qualification can consider roles in new product development, brand management, customer service management, advertising, account management, direct marketing, media buying, sales promotion, public relations, retail store management, sales or marketing research.
Why study with us?
You will gain a high standard of knowledge in the principles, theoretical concepts and practice of marketing. In addition you will further develop a range of valuable skills in managing research projects, research design, presentations, critiquing literature, problem-solving and organising group-work. All are valuable practical skills for marketing careers.
Recent graduates have gone on to work in a wide range of careers in companies such as Diageo, Sony, Fujitsu, Cisco Systems, Unilever, Ogilvy & Mather, American Express, Accenture, Whitbread, Beiersdorf, Daimler Chrysler, Mazda Motors, Leo Burnett, and Nissan, both in the UK and in their home country for returning international students. Some students have set up their own businesses or goneto work for consultancy companies around the world.
- Marketing Management
- Consumer Behaviour
- Marketing Research
- Marketing Strategy and Planning
- Research Methods for Dissertations
Requirements / Application
A good honours degree (2:1 or higher), or equivalent from a recognised university.
Early application advisable but no application deadline.
Tuition / Fees
Duration of study
1 year full-time
Graduates with a formal marketing qualification can consider roles in new product development, brand management, customer service management, advertising, account management, direct marketing, media buying, sales promotion, public relations, retail store management, sales or marketing research.