To follow this program you should have an academic background in management, economics or another social science such as sociology, psychology or communication sciences. You must have a bachelor’s degree in one of these areas with at least 15 ECTS credits in research methods, including statistics.
Our teaching is based on the latest research findings and state-of-the-art industry practice. In addition to lectures, there are regular tutorials and seminars held in small groups. Students also have the opportunity to spend a semester abroad.
The focus on digital technologies is offered as part of the Bachelor's in Management & Technology exclusively at the Heilbronn Campus of the Technical University of Munich, located in the innovative and economically thriving Heilbronn-Franken region.